- Work alongside the commercial team to provide strategic commercial insight on how Veetee can partner best with retailers resulting in brand growth in range size & features.
- Collaborate with key retail partners to analyse market trends, consumer behaviour, and competitor activities to identify growth opportunities.
- Utilise data analytics to assess category performance, identify gaps, and recommend strategies to optimise assortment and shelf space.
- Lead category management initiatives, including assortment planning, pricing strategies, and promotional activities.
- Lead category management reviews with customers and provide expert insight to these conversations.
- Actively engage in new product development discussions, providing insights on market needs and opportunities based on category analysis.
- Work closely with the product development team to ensure alignment between consumer preferences and new product concepts.
- Lead the planning and execution of category strategies for new product launches, including promotional plans and in-store merchandising.
- Build strong relationships with retail partners through regular communication, data-driven insights, and collaborative business planning sessions.
- Conduct in-depth market research and analysis to stay informed about industry trends, emerging products, and competitive landscape.
- Develop and present comprehensive category reviews to retailers, highlighting insights and recommendations to drive business growth.
- Work closely with internal cross-functional teams, including sales, marketing, and supply chain, to ensure effective execution of category and new product launch strategies.
- Provide training and support to sales teams on category management principles and effective use of data.
- Provide category & brand performance data for competitor reviews, including recommendations for actions.
- Any other reasonable duties associated with the role or projects assigned to meet overall objectives.
- Proven experience of at least 4 years within a similar role in an FMCG company.
- Proven track record of successfully implementing category strategies that resulted in business growth.
- Experience of assisting in presenting to external stakeholders.
- Experience of influencing and negotiating with teams at all levels.
- Bachelor's degree, or equivalent, in business, Marketing, or a related field.
- Strong analytical skills with proficiency in data analysis tools and market research.
- Excellent communication and presentation skills, with the ability to convey complex data-driven insights to both internal and external stakeholders.
- Demonstrated ability to build and maintain collaborative relationships with retail partners.
- Strategic thinker with a results-oriented mindset.
- Proficiency in category management software and tools.
- Experience in new product development and launch would be beneficial.
- Must be enthusiastic, resilient, tenacious, and persuasive with a strong customer focus.
- Responds positively to changing business priorities and rises to the challenge.
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Category Manager - Rochester, United Kingdom - Veetee
Description
Job Purpose:
The Category Manager will work with the wider commercial team to provide insight and utilise category expertise to build on the Veetee brand offering and retail presence.
Responsibilities:
Skills, Knowledge, and Experience:
