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    Lead Analyst: Digital - London, United Kingdom - Boston Hale

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    Description

    An exciting opportunity working for a leading media publishing company as a Lead Analyst (management experience of at least two required).

    As the Lead Analyst you will lead a team of 4 analysts, managing the delivery of long and short term projects surrounding digital customer behaviour, product engagement and content performance.

    You will work closely with various departments within the business to provide actionable insights to improve decision making, content commissioning, and ultimately customer acquisition, engagement and retention.

    Accountable for prioritising and owning the roadmap of projects for the Analytics team, being the go-to person for planning, challenging the value of, and the delivery of analysis projects
    Spearhead our ambition to direct stakeholders to self-serve, through the development of datasets, dashboards and compelling visualisations of digital content engagement, translating data clearly to communicate insights
    Make and drive adoption of recommendations to optimise how, what, when and where we should be making our content more discoverable, flagging insights from our audience and putting the customer at the heart of analysis
    Utilise digital engagement, customer and product data to optimise apps/sites for users, understanding customer journeys and leading the charge on experimentation
    Work to identify efficiencies in the newsrooms, highlighting new opportunities to utilise data and improve how we operate, seeking to drive data-led Editorial commissioning decisions
    Lead conversations with Technology teams, ensuring we are tagging, tracking, ingesting and surfacing the right data to enable reporting and analytics
    Work closely with the wider Analytics teams to provide aligned views and responses incorporating data and market research
    Experience of line management and development of analysts of all levels (junior-senior)
    You'll drive business value and action from you and your team's analysis, from leading business meetings and capturing requirements to confidently presenting clear and compelling stories with recommendations
    You'll have managed a high performing team, demonstrating the ability to drive the right output to tight deadlines across multiple projects at the same time
    You'll communicate proactively, clearly and regularly to influence senior stakeholders, fronting work from your team and ensuring you voice your opinions
    You're the go-to person across all departments/teams, maintaining networks and relationships and proactively updating stakeholders on progress
    You're a key voice in strategic data projects, helping to democratise data and generate value by commercialising it
    Curiosity to learn more and creatively interrogate data, working with Analytics and Newsroom leadership to prioritise and manage your own team's time to meet committed deadlines
    You are confident in utilising SQL to manipulate and process large data sets to enable concise reporting and analysis (through data warehouses like GBQ/AWS)
    You are a subject matter expert in digital clickstream data (familiar with Google/Adobe Analytics, how users navigate through websites/apps, the concept of sessions, hits, events and channels)
    You'll enjoy presenting and communicating detailed analysis to non-technical stakeholders, knowing how to convince different audiences (using tools like Powerpoint, Google Slides, Tableau Story)
    You'll love the challenge of visualising data in a meaningful and actionable way (using tools like Tableau/Looker/Data Studio), pioneering new techniques

    Private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a 'Bikes for Work' scheme, as well as offering opportunities for physio/massage, counselling and legal support.

    ~ A generous pension scheme with employer contributions of up to 5%
    ~25 days holiday and up to 4 volunteering days per year;
    ~ Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;
    ~ Wide range of training available, plus full LinkedIn Learning access.

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