- Develop and execute integrated marketing campaigns across various channels including social media, email, influencers, partnerships, affiliates and more.
- Coordinate with internal teams and external partners to ensure seamless execution of marketing activities in each country. Market Research and Analysis:
- Conduct regular market research and competitor analysis to identify market trends, consumer behaviours, pricing strategies and promotional activations within European beauty markets.
- Analyse market data and insights to inform marketing strategies and campaign development specific to each country. Brand Activation:
- Implement brand activation initiatives to enhance brand visibility and engagement in target markets, with particular attention to Germany, Netherlands, and France.
- Collaborate with brand teams to ensure brand messaging consistency and relevance across all marketing touchpoints in these countries. Partnership and Collaboration
- Identify and establish strategic partnerships with relevant stakeholders, influencers, and organisations in Germany, Netherlands, and France to amplify brand presence and reach.
- Negotiate and manage partnerships to maximize mutual benefits and achieve marketing objectives in each market. Regular Reporting and Analysis:
- Conduct regular reviews of activation plans and results, identifying areas for improvement and optimisation. Marketing Calendar Ownership:
- Key contact/owner of the Europe Marketing Calendar.
- Develop and maintain a comprehensive marketing calendar outlining monthly activation plans and timelines for each region.
- Present calendar on a weekly/monthly basis to key senior stakeholders.
- Ensure timely execution of all marketing initiatives, coordinating with cross-functional teams to meet deadlines and go live effectively. Qualifications:
- Degree in Marketing, Business, or a related field.
- 1-2 years of experience in marketing activation, campaign management, or brand marketing, with a focus on European markets, especially Germany, Netherlands, and France.
- Strong understanding of consumer preferences, cultural nuances, and market dynamics in these countries.
- Strong understanding of digital marketing channels, including social media, email, and influencer marketing.
- Creative mindset with a passion for the beauty industry and staying updated on trends.
- Excellent communication and interpersonal skills. Benefits
- Competitive Salary
- Company Pension Scheme - Matching up to 4%
- Enhanced Maternity and Paternity Policy
- Access to On-Site Doctor, Physio, Gym and Shop
- Commitment to Continued Learning and Development Through our Bespoke L&D Offering
- Exclusive Discounts off THG Brands
- Many More... Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. -
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Senior Marketing Activation Executive - MANCHESTER, United Kingdom - THG
Description
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
About LOOKFANTASTIC
Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry.
We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.
About The Role
As a Senior Marketing Activation Executive specialising in European markets, with key focus countries including Germany, Netherlands, and France, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, engagement, and sales growth across these regions. You will collaborate closely with cross-functional teams to implement effective marketing campaigns, promotions, and initiatives tailored to the unique characteristics and preferences of consumers in these countries.
This position requires a creative thinker with a strong understanding of beauty trends, consumer behaviour, and digital marketing channels.
Key Responsibilities:
Campaign Planning and Execution: