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    Senior Marketing Communications Executive - London, United Kingdom - Metropolitan Police

    Metropolitan Police
    Metropolitan Police London, United Kingdom

    2 weeks ago

    Metropolitan Police background
    £76,843
    Description
    A truly unique Head of Internal Communications, Marketing & Campaigns
    Join the Met to be an instrumental part of their Transformation
    The Met is the largest emergency service in London with more than 32,000 officers.

    Your task, as Head of Internal Communications, Marketing and Campaigns, will be to lead your departments as the Met goes through the biggest period of reform in its history.

    This is a completely new role within the department's senior leadership team, where you will lead our external marketing and campaigns activity, as well as internal communications.

    With a £6 million budget, you'll take responsibility for communications with thousands of officers and staff working across London.

    The department is currently going through a significant transformation to enable it to meet the growing demand placed on it.

    The fast pace of the Met means the unit must often respond to live events, which makes it exciting and rewarding.

    In short, this is a rare opportunity to overhaul internal communications and as well as the Met's relationship with London.

    While internal communications expertise is essential it's not the only must-have.

    You will lead two teams, one which will be responsible for all internal communication channels and content across the Met and the other responsible for all external and internal behaviour change campaigns.

    Reporting to the Head of Marketing, Internal & Strategic Communications you will:


    Internal Communications:
    oversee a radical overhaul of how internal communications works across the Met
    lead the delivery of an organisation-wide internal communications strategy to shape the Met's culture and celebrate and share brilliant work
    build a team culture which inspires colleagues to be visible and active across the organisation in turn building relationships and finding stories
    Marketing & Campaigns
    oversee the planning, implementation, and delivery of first-class behaviour change campaigns to reduce crime, protect the public and recruit more officers into the Met
    ensure robust planning and delivery against a delegated budget of up to £6 million
    responsible for contract and supplier management, creative and content production agencies, branding and a programme of internal and external events
    responsible for the creation and enforcement of the Met's brand guidelines

    support the Director in reforming and restructuring the 100-strong communications function
    lead a team of up to 25 staff and five direct reports through a period of transformation whilst at the same time driving up standards, performance and morale
    be a key member of the leadership team in comms and will need to develop supportive and collegiate relations with all members of the senior leadership team
    continually review and modernise the range of communication systems and processes that sit within your portfolio
    be able to develop excellent working relationship with senior police officers who will wish to commission the service of your team
    represent the entire unit at senior operational meetings when critical incidents emerge
    Experience of behaviour change campaigns and how to use insight to drive campaign performance.
    Internal communications expertise and experience is essential, however ideas, creativity, audience understanding is leadership are of importance.

    Digital and social media expertise is desirable.


    Salary :
    The starting salary is £76,843, which includes allowances totalling £2,841.

    The salary is broken down as £74,002 basic salary, which will increase annually until you reach the top of the scale £85,474.

    There is a location allowance of £1,841 and a non-pensionable allowance of £1,000
    Where specific UK qualifications are required we will take into account overseas equivalents.
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