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    Manager, Integrated Marketing Solutions - London, United Kingdom - Netflix

    Netflix
    Netflix London, United Kingdom

    3 weeks ago

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    Description

    Manager, Integrated Marketing Solutions - EMEA

    At Netflix, our mission is to entertain the world. Whatever their taste, and no matter where they live, we give our 270M+ members access to best-in-class TV series, documentaries, feature films, and mobile games. We are the world's biggest fans of entertainment, and we're always looking to give members the thrill of the next great story. It's an exciting time to join Netflix as we continue to raise the bar and innovate in how we serve our fans and members.

    The Marketing Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation. These partnerships allow us to unlock new channels, reward fans, and engage new audiences with unique ideas that neither brand could do without each other. Examples of the work created by this group can be found here -

    Increasingly, brands are also interested in unlocking access to our owned channels as a part of these marketing campaigns, and with the launch of our Ad-supported tier, we are also building a range of Ads solutions that may form part of a broader package. This role will be at the forefront of establishing the output of our emerging integrated marketing and sponsorship offerings, which are new to Netflix and come on the back of our Ad-supported tier and our increasing ventures into live entertainment.

    The Integrated Marketing Solutions Manager will be part of a new team responsible for developing and packaging advertising sponsorships that support advertisers' growing demand for scalable solutions across our series, films and live events. You will work closely with our commercialization team to identify priority titles, build-out package or sponsorship elements across streaming, digital and social, assign pricing tiers and deploy the offerings to our sales teams.

    You will also develop relationships with our Scripted and Unscripted Content teams to proactively identify opportunities to build out bespoke integrated marketing programs and sponsorships tied to our regional series and films. This role will require a deep understanding of the content development process and production logistics as you will be a trusted resource for understanding which brand partners will be authentic to the creative vision of our IP. This person will need to build effective relationships with external showrunners and production talent to bring these programs to life; along with ad sales, the partnership team, and our clients. You will also work closely with key stakeholders in our Title Marketing, Social, Consumer Products, and other relevant areas of the business to ensure we are developing robust offerings to drive growth in our ad business.

    KEY RESPONSIBILITIES:

    • Develop best-in-class advertising solutions for brands to align with single title, custom ad formats and tentpole 'moment' sponsorships both proactively and in response to client RFPs
    • Develop highly effective narratives and sales materials that highlight the vast advertiser benefits in aligning with Netflix IP and sponsorship opportunities.
    • Become an expert in our ecosystem of ad formats to best package effective solutions around key cultural and high-impact advertiser moments.
    • Spearhead cross-functional collaboration, including but not limited to our Sales Commercialization, Content, Social, Audience Insights and Marketing organizations, to develop market-leading sponsorship and packaging opportunities.
    • Identify priority series, films, events and experiences to bring to the marketplace.
    • Work with internal development teams and external production partners to proactively propose custom opportunities. For example: integrations, branded content, social content, experiential activations and low-lift custom opportunities.
    • Develop custom content opportunities with the Brand Partnerships & Integrated Marketing Leads across EMEA, both proactively and in response to RFPs.
    • Vet custom opportunities through internal stakeholders and external production partners for approval.
    • Oversee integrations into series and films.

    REQUIREMENTS:

    • 7+ years of proven experience in an integrated marketing function within the entertainment/media, advertising, or related industry.
    • Proven experience in Sponsorships and Packaging within the Streaming, TV or digital video advertising space, including a background in developing and maintaining tracking systems for sponsorship offerings.
    • Strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
    • Resourceful in seeking out information and elements to ensure our go-to-market materials showcase the value that Netflix sponsorships bring to advertisers
    • Highly detail oriented and with a working knowledge of systems such as Salesforce and Air Table
    • Excellent communication and storytelling skills, including synthesizing and structuring data and insights to tell compelling narratives
    • Strong understanding of the creative process from inception through production and execution. Experience working with development & production executives, showrunners and other talent to identify opportunities for integrated marketing programs.
    • A track record of building out content offerings across streaming platforms, social, digital and experiential touchpoints.
    • High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity. Passionate and curious about marketing, brands, and entertainment.
    • Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
    • Agile, goal-oriented, driven to succeed and always up for a challenge.
    We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
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