- Tech integration & management: be responsible for implementing and managing the company's MarTech stack
- Optimisation: work alongside data, marketing, sales and customer success to map out and optimise marketing systems and processes
- HubSpot: take ownership of marketing automation on HubSpot; planning the delivery and execution of marketing automation activities including the creation and optimisation of workflows, lists, custom fields, campaign tracking and emails to support sales and marketing initiatives; working in partnership with data, identify and troubleshoot any lead flow issues
- Data & lead management: working alongside data, introduce and implement effective data cleanse, enrichment and segmentation projects; ensuring that the business complies with GDPR
- Campaign execution: work closely with the Growth Marketing Manager to support the marketing team on campaign execution across all marketing initiatives including lead, demand gen and ABM
- Process: support the marketing team with technical elements of campaign set up where required and ensure all results are tracked and monitored
- Lead attribution: identify and build lead attribution models to support marketing efficacy
- Analytics: manage analytics, reporting and team dashboard to measure marketing effectiveness and pipeline/funnel health, ensuring alignment across the revenue function including the data team and promoting a data-driven culture
- Champion scalability: Create a robust MOps foundation and identify repeatable processes and efficiencies to help the team move quickly and drive growth
- Marketing operations experience in a B2B SaaS environment
- Strong technical understanding and experience with HubSpot
- Experience managing a Salesforce & Hubspot integration is preferred
- A self-starter looking to carve out their own function and build a strong and scalable marketing ops foundations
- You will be entitled to 25 days' holiday + 8 bank holidays increasing with length of service.
- Birthday off work
- 2 Volunteer days a year.
- The option to purchase additional days holiday.
- We operate a contributory pension scheme which you will be auto-enrolled into from day one of employment.
- Free Gym Membership with Pure Gym or Wellbeing Allowance
- Enhanced maternity, paternity, and adoption leave
- Share option scheme after probation
- Cycle to work scheme after probation
- Health cash plan
- Free breakfast & lunch food when in the Manchester office
- Discounted Parking in Manchester
- Access to training – both internal and external
- We plant a tree for every new starter that joins us
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Marketing Operations Manager - Manchester, United Kingdom - AccessPay
Description
The Marketing Operations role at AccessPay is a newly created role that supports a revenue and data-centric marketing team. The role will own and execute marketing operations-related tasks and is a key hire to help drive our business growth.Reporting to the Growth Marketing Manager, AccessPay is looking for a hands-on Marketing Operations Manager to join the team. The ideal candidate will have a strong background in marketing operations, with specific experience in HubSpot and Salesforce platforms. They should be a self-starter, team player and diligent executor with a high attention to detail. They'll consistently deliver a high standard of work in a fast-paced environment, driving new initiatives and supporting the execution of marketing campaigns.
Our employees live by our company values:
Always Learning: Our team are a naturally inquisitive bunch, always striving to become experts in our field. We are committed to sharing knowledge and skills with our colleagues and customers. AccessPay provides an environment that fosters personal development and professional growth for all of our people.
Supportive: Helpfulness sits at the heart of our culture – when we win, we win as a team. We agree on shared goals, collaborate constantly, and drive relentlessly in pursuit of those goals. We also understand the importance of fun, both working hard and celebrating our successes.
Driven to Achieve: We are passionate and energetic – whatever the mission. When we encounter challenges we show courage, resilience, and initiative to overcome them.
Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again.
Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again.
Key Responsibilities
Skills, Knowledge and Expertise
Benefits
Working at AccessPay | Great Place To Work UK AccessPay is a fintech company committed to making banking operations smart, simple and secure through automated payments and cash management. We empower finance and treasury teams with access to technology that gives corporates the same experience that we as consumers have come to expect in our day-to-day lives.
Head quartered in Manchester we have a diverse, supportive and inclusive workplace culture. We provide people with the balance of remote of office working they need to thrive. Whilst AccessPay continues to grow, we remain a start up at heart but continue to grow agile teams, working cross functionally, learning from each other and not being afraid to take on ambitious challenges.
AccessPay is an Equal Opportunity Employer. As part of our values, we are committed to supporting inclusion and diversity at AccessPay. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
AccessPay is proud to be named a UK's Best WorkplacesTM in 2024,Best WorkplacesTM for Development 2024 & UK's Best Workplaces in TechTM 2023, by Great Place To Work company.
Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed over 100 million employees around the world, using those deep insights to define what element makes a great workplace: Trust. Great Place to Work UK helps organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Everything they do is driven by the mission to build a better world by helping every organisation become a truly 'great place to work'. To learn more, please visit
