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    Social Media - Edinburgh, United Kingdom - Edinburgh Street Food

    Edinburgh Street Food
    Edinburgh Street Food Edinburgh, United Kingdom

    3 weeks ago

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    Description

    Edinburgh Street Food, the city's first 7 day permanent street food offering, is a giant dopamine injection. The 15,000ft venue has internal and external seating for 600 guests and is a genuine foodies paradise with a funky neon-lit interior, 11 outstanding permanent vendors and 3 bars, alongside a rotation of guest pops ups. We welcomed 600,000 customers through our doors in our first year of trading and have ambitious growth plans for the future.

    We're on the hunt for a full time Social Media & Sales Assistant to join our fast paced marketing team. In just 12 months we've grown an Instagram community of 29k followers and now it's time to increase our output to take all five social media channels - Instagram, LinkedIn, Facebook, X and TikTok to the next level. This is an Edinburgh based role which is perfect for a highly organised and experienced content creator with a track record of boosting hospitality sales via inbound and outbound marketing.

    Your Responsibilities Will Include:

    Social Media

    • Owning the social media content from planning to implementing and executing shoots.
    • Creating and curating high quality creative for social media posts, including text, images, videos and graphics.
    • Understanding and conveying our brand identity with compelling visuals and tone of voice.
    • Confidently editing engaging Reels and TikToks, with voiceovers where necessary.
    • Writing and proofreading copy with exceptional spelling and grammar.
    • Monitoring and analysing social media trends and strategies to stay ahead of the curve.
    • Reporting on the performance of social media content, with feedback to enhance our digital strategy.
    • Liaising with our traders, partnered brands and other creatives to source compelling visuals.
    • Monitoring and responding to social media channels for customer enquiries, comments, and feedback
    • Cultivating and nurturing relationships online, proactively engaging with relevant individuals, and groups to grow our community.

    Sales

    • Addressing all inbound booking enquiries in a timely manner, using our tone of voice.
    • Owning our booking system (ResDiary) and coordinating with our operations team to ensure an excellent guest experience.
    • Owning our events inbox - dealing with all customer communications and forwarding emails onto different departments where necessary.
    • Being proactive with outbound marketing, which includes building relationships with local businesses, neighbouring offices and social groups to increase group bookings.
    • Confidently attending online and offline meetings to meet guests and understand their requirements.
    • Representing the business with strong interpersonal skills and excellent written communication.
    • Reporting on the performance of reservations and developing strategies to improve upselling and enhance the guest experience.
    • Working with the marketing team on focused campaigns (e.g. Christmas) with compelling messaging to increase bookings.
    • Maintaining strong working relationships with our traders, marketing team and operations team.

    The Successful Candidate Will Have:

    • A wealth of experience in planning and creating viral content, ideally with a food focus.
    • A working knowledge of trending sounds, hashtags and themes.
    • A DSLR / mirrorless camera / filming equipment with the necessary accessories (e.g. tripod/ gimbal) to create professional content.
    • Experience working with editing software including Adobe Photoshop, Adobe Lightroom, iMovie and Canva.
    • An eye for detail and an intuitive understanding of composition and what content formats perform best across each channel.
    • An adaptive tone of voice to suit our vibe.
    • A gentle, friendly story-telling approach to communications.
    • Past experience in similar social media and business development roles.
    • Excellent organisation and inbox management.
    • A go getter attitude, with the confidence to work independently and as part of a larger team.
    • A passion for food and drink. Ideally with experience handling group bookings in hospitality.

    Our Application Process:

    Please submit your CV and a cover letter, with a link to your creative portfolio. The ability to demonstrate you content creation is crucial, CVs alone will not be considered. Please note, that we have also separated this role out into two part time roles: if you feel that you are much stronger in one area than another, please consider applying for either our Social Media Content Creator Role ( or our BDE Role (

    Why Work For Us:

    • Free & discounted food with an ongoing 15% off food and drink.
    • Very casual work place environment.
    • Ability to be playful and express your creativity.
    • Support and guidance from an experienced line manager.
    • City central location with excellent transport links.
    • We're a certified Living Wage Employer.
    • We're based in Edinburgh's nicest office, WeWork, boasting a rooftop terrace plus complimentary barista coffee and beer. It's dog friendly too, as is Edinburgh Street Food.
    • We're a business with ambitious growth plans, there are many career progression opportunities and we want you to be with us for the journey.
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