- Create high-quality, engaging content for various platforms, including our website, social media, newsletters and print materials.
- Collaborate with internal teams, including management teams and activities coordinators to gather insights and stories which highlight the unique aspects of our care homes.
- Ensure all content adheres to brand guidelines and effectively communicates our values and mission.
- Maintain content calendars to ensure a consistent and timely flow of information.
- Monitor industry trends and competitor activities to stay informed and generate innovative content ideas.
- Work with management to create and plan PR strategies and campaigns to enhance our brand image and voice.
- Write publicity content such as press releases, newsletters, website copy and promotional materials.
- Record media coverage and measuring the impact of publicity campaigns
- Create posters for care homes across our group.
- Any other content creation and copywriting as required.
- Proven experience in content creation, preferably within the healthcare or care home industry.
- a proven successful track record of building and maintaining social media channels, as well as writing creative and engaging content.
- Exceptional writing and editing skills with a keen eye for detail.
- A creative, solutions-driven mindset with the ability to generate engaging content ideas.
- A full UK Driving Licence
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Digital Communications Officer - United Kingdom - Each Other Care
Description
Communications OfficerWe are seeking a talented and experienced Communications Officer to join our Communications and Marketing team.
You will be responsible for producing compelling and informative content in our tone of voice which resonates with our audience and showcases the quality care and services offered.
As part of our dynamic team, you will have the opportunity to contribute to the overall communications strategy through providing engaging and impactful content and press and PR relations.
Work closely with the Head of Communications and Digital Performance Marketing Manager to produce content aligned with the overall communication and marketing objectives.
