Ana Moreira

Hello! I'm all about improving digital experiences. I started my journey in a startup where I excelled at enhancing user flows and redesigning web app interfaces. This involved diving into user research and usability studies to make our products work better and look more inviting.

I'm part of CI&T, a digital agency known for its diverse industry collaborations. Here, I've taken on various roles – from conducting thorough research and usability studies to leading the creation of a foundational design system and producing valuable artifacts for projects.

Thanks to my background in psychology, I'm attuned to understanding user behaviour. My goal is to make digital interactions smoother and more enjoyable. I'm now searching for a company with a strong user focus where I can continue to learn and make a difference.

At the moment, I'm especially intrigued by the integration of AI into UX practices. I see AI as an opportunity to amplify our skills and redefine possibilities. It's not about replacing jobs but about enhancing creativity. Let's navigate this exciting journey together and create outstanding digital experiences! Thank you for your time.

CI&T - (Previously SOMO)

Digital Agency

UX/UI Designer

Led user research initiatives, conducting interviews and shadowing to drive improvements in client onboarding tools and processes, aligning with user needs.
Created user journey maps and personas to inform user-centric design decisions and enhance overall user experiences.
Conducted usability tests, achieving a 90% positive feedback rate in some projects, showcasing dedication to user-centric design processes.
Developed a design toolkit and drag-and-drop system, ensuring consistency in pharmaceutical portal markets and aligning with brand standards.
Collaborated in brainstorming sessions, generating innovative design concepts and fostering collaborative problem-solving.
Collaborated with cross-functional teams, optimising workflows and internal processes for increased agility and efficiency.
Created wireframes and prototypes to visualise and iterate design concepts, refining user experiences.
Created and implemented a simplified visual component guideline system, enhancing onboarding and design thinking application, reflecting the importance of user-centred design.

Level Up

Start-up

Product Designer

Worked in an agile, cross-functional startup environment, collaborating closely with developers, product managers, and stakeholders, showcasing adaptability.
Led usability studies with 10 participants, optimising design iteratively to improve usability and aesthetics.
Redesigned the MVPs Web App's UI, enhancing usability and visual appeal, leading to increased user engagement.
Streamlined user flows, contributing to improved overall user experiences and engagement, reflecting dedication to user satisfaction.
Developed the company's initial Style Guidelines, ensuring consistent design patterns and elements aligned with the importance of maintaining a cohesive brand.
Received positive feedback from 80% of users, indicating improved satisfaction and ease of use, aligning with company values.
Implemented navigation changes resulting in more intuitive and enjoyable user experiences, reflecting a focus on continuous improvement.

BSc(Hons) Psychology

University of Bedfordshire
Graduated/ Jul 2018
Luton, England

UX Designer Professional certificate

Google
Graduated/ Sep 2021