Matthew Ball

Revenue Operations Analyst with experience working in the FinTech & Enterprise Software industries with a strong technical & analytical background. I have supported a high growth start up sales team from 6 to 30+, enabling onboarding and support for all. Visualising KPIs for the business, teams & individuals in/out of salesforce has also been key in unlocking insights and maintaining velocity in both pipeline and outbound activities.

Having achieved the Salesforce Administrator Certification, I have continued expanding my Salesforce skills by completing super badges, working towards more certifications. A big part of my continued interest is building automation to help aid business processes and streamline administrative tasks that were previously taking time away from productive outbound activities.

I am experienced managing several tech solutions, such as:
Salesforce, Outreach, ZoomInfo, LinkedIn Sales Nav, Salesloft & Chorus.

Revenue Operations Analyst
iProov Limited, London, UK | January 2022 - Current
● Reviewed and updated Opportunity process within Salesforce clarifying required data at each sales stage,
ensuring it was captured and that open opportunities were in the correct stage.
● Led technical implementation of Outreach, integrating with Salesforce and configuring Outreach automation,
& governance.
● Leading technical implementation of AirSlate & SignNow which will enable users to send NDAs, Business
Proposals, Quotes and Order Forms from Salesforce.
● Reduced administrative burden during handover from Sales to Customer success by creating automation in
Salesforce which pooled relevant fields from the Opportunity & Account creating a Handover document for
Customer Success to review.
● Enabled tracking of Sales Requests to Product & Marketing using automation to create a custom record
detailing the request and when it was made as well as alerting the relevant team.
● Supported Marketo, Chorus & Outreach Integration with Salesforce.
● Continued expansion of my Salesforce skill sets, completing various super badges.
● Managing: Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator, LinkedIn Sales Insights, Chorus &
AirSlate/SignNow.
Sales Operations Administrator
Enable, Stratford Upon-Avon, UK | October 2020 - December 2021
● Earnt my Salesforce Administrator Certification.
● Assisted in implementation and testing of CPQ in Salesforce ensuring it met business requirements and
automations ran without error.
● Aided in sales reps in the creation of Quotes & Order Forms using CPQ as well as being the first step in the
approval process of each quote/order form that was sent out to prospects.
● Removed friction between teams using automation to automatically make Customer Success aware of new
Customers coming their way.
● Built Salesforce Reports and Dashboards to visualise the captured data to track our attainments Vs the set
KPIs for individuals, Teams, and the Business.
● Simplified company employee onboarding utilising a pre-existing system to notify the necessary teams and
guided revenue new hires through onboarding & tech stack setup.
● Supported Marketo, Salesloft & ZoomInfo integration with Salesforce.
● Analysis of Customers, Opportunities & Accounts to build out new territories for FY22 to account
for team growth and expanded Revenue targets.
● Managed: Salesforce, Salesloft, ZoomInfo, Modigie, LinkedIn Sales Navigator, Chilipiper, Calendly & DocuSign.

Certified Salesforce Administrator
Salesforce Trailhead | May 2020
● Superbadges Completed:
○ Admin Super Set: Business Automation Specialist, Lightning Experience Reports & Dashboards
Specialist, Security Specialist.
○ App Builder Super Set: App Customisation Specialist, Process Automation Specialist, Security Specialist.

Molecular Biology MSc with Merit
Coventry University, UK | September 2018 - September 2019
● My masters project involved the Characterisation of Bacteriophages from Clostridium difficile. This project
aimed to determine isolated Phages ability to target and destroy various strains of C. difficile.
● The course covered fundamental and applied sciences including, Principles of Molecular Biology, Medical Molecular Biology, Synthetic Biology and, Research Techniques.

Biomedical Science BSc (2.2)
Coventry University, UK | September 2015 - August 2018
Biomedical Science BSc (2.2)
● My 3
rd year project on the occurrence of defective interfering RNA particles (DI RNAs) within the production
of Influenza PR8 in embryonated eggs.