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Niklas Fredman

Niklas Fredman

Experienced Sales Professional
Leatherhead, Mole Valley, Surrey


About Niklas Fredman:

Driven and skilled sales and marketing professional with over 14 years in the telecom and consumer electronics sector building brands, partnerships, distribution channels and developing new business from scratch through impeccable customer service, account management and a self-motivated entrepreneurial approach.


Proven success in growing, building and managing relationships across different cultures and time-zones, working with local teams to ensure complete customer satisfaction.


Head of Sales/PartnerZWM AB

07/2020 – present

ZWM offers sustainable and CO2-neutral tech accessories, without compromising on quality or function.

  • Part of management buyout, acquiring brand from previous company and establishing new organization.
  • Took brand from 0 to 300k+ cases sold in 20+ markets, all achieved during a global pandemic with a then unknown brand.
  • Tasked with overall sales responsibility, but also managed purchasing, logistics and supported marketing within extremely tight budget constraints.
  • Secured over 300000 USD in additional investment to support brand growth.
  • Developed global customer base, working with large CE retailers and Telco’s in the UK and Ireland, Nordics, Australia, Japan, Germany, and the US among others.

International Sales DirectorShieldpatrol Sweden AB

10/2013 - 07/2020

Copter is the largest screen protection brand in Sweden, offering premium glass and film for all mobile devices.

  • Recruited to drive Shieldpatrol’s international expansion for screen protection brand Copter, taking the brand to 15+ new markets.
  • Created additional revenue stream by pivoting approach to develop white label supply of screen protection, and added cases, for largest chains in Nordics, and secured global distribution contracts for the same products generating new business worth over 2 million USD per annum.
  • Helped to setup our own factory and office in China, allowing us to make leather cases and wallets in-house, and package all other sourced goods.

Head of European Partner SalesFrequency Telecom

08/2008 - 09/2013

Frequency Telecom is market-leading design manufacturer, master distributor, and solution provider of mobile phone accessories.

  • Participated heavily in driving the growth of Frequency Telecom from a £14m to £28m business in five years.
  • Personally responsible for 30% of Frequency’s turnover from 2010 to 2013 in a sales team of 17.
  • Central to establishing brands such as Case-Mate and Otterbox in Europe as Frequency moved towards supply of accessories over devices.


Business | International Business with German 

University of Brighton

2004 – 2008


Business | International Business

University of Ottawa

2006 – 2007

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