Patricia Alonso-Paniagua

A seasoned marketing, production, and event management professional boasting a 14-year pedigree in these realms. My unique fusion of creativity, technical expertise, and multifaceted industry exposure, perfected through collaborations with premium brands like Harrods and AMEX, and independent consulting, empowers me to curate extraordinary customer experiences across various channels. A digital prodigy with superior knowledge in the Arts and Luxury Goods sectors, and multilingual skills, I excel at designing strategies that captivate audiences, stimulate business growth, and uphold an unwavering commitment to excellence.

Freelance Consultant & Family Sabbatical, 2020-Present, London/Lisbon

• Undertook a family sabbatical, homing in on personal development and family enrichment during the COVID pandemic.

• Enhanced multilingual capabilities earning a teaching Spanish language qualification

• Managed wardrobe curation and event participation for a high-profile British actress as a style and PR consultant

Founder & Producer, Dancing Monkey Media, 2018-2019, London/Dubai

• Pioneered a dedicated production company that fostered the growth of emerging fashion entrepreneurs in the UAE

• Led a strategic partnership with BalloonTree, a niche production entity from UAE, executing diverse projects that augmented the market presence of local fashion entrepreneurs

Freelance Producer, Kode Media, 2015-2017, London

• Managed digital content creation and production teams for multinational corporate clients

• Led end-to-end production of various vision media products, including motion graphic product presentations, music, and promotional videos

• Conducted pre-production meetings and led post-production tasks to deliver compelling final products

Product Marketing Manager, American Express (Centurion), 2011-2013, London

• Developed and executed innovative marketing strategies for International Centurion members
• Revamped the Lifestyle and Travel proposition for UHNW clientele, leading to a 20% reduction in client attrition
• Secured exclusive access for members to global highlights like Milan, Paris, London, and NY Fashion Weeks and prestigious events such as Frieze Art Fair and the Royal Opera House private tours

  Direct Marketing Manager (CRM), Harrods Ltd., 2006–2011, London

• Orchestrated the creation and launch of the Harrods Rewards loyalty card scheme, resulting in 60% of trade transactions linked to Rewards customers by 2010
• Innovated and rolled out a multi-channel rate card, surpassing gross income targets by 240% from 2008 to 2011
•     Executed multi-channel marketing strategies for high-stakes campaigns, ensuring robust customer engagement and strong sales performance

• Spanish as a Foreign Language (ELE) Qualification | Instituto Cervantes | 2021
• HE Certificate in Cinematography | University West London MET Film School | 2014
• PRINCE2 Foundation & Practitioner Certificate | 2010
• Certificate in Direct Marketing | Direct Marketing Institute | 2006
• Certificate in Team Leadership | Institute of Leadership & Management (ILM) | 2003 – 2004
• LLB (Hons) in Labour Law | Universidad de León, Spain | 1999