Tatyana Tavares

Customer Success & Retention: 15+ years leading client support and account management across B2B tech, wellness, and hospitality sectors. Successfully managed 300+ accounts, driving measurable improvements in retention, renewals, and customer satisfaction.

Short‑Term Rental (STR) Operations: Freelance project managing multiple listings on major OTAs  (Airbnb, VRBO,  Booking.com, Direct Booking, Google listing) . Delivered consistent 4.9+ guest ratings, created digital onboarding guides, and boosted repeat bookings by 20% through personalized communication and smart automation. Streamlined property operations with PMS tools, reducing response times by 30% and ensuring listings were optimized for visibility and accuracy.

ales Development: Achieved Silver rank at doTERRA, generating £5,000+ monthly sales through upselling, retention, and customer reactivation strategies. Skilled at identifying upsell opportunities and building long‑term customer loyalty.

Marketing Leadership: Directed campaigns for Affiliate Future, TMN Media, and Business Monitor International, delivering high ROI, improved engagement, and expanded brand reach. Experienced in designing communication strategies that balance automation with personalization.

CRM & Automation Expertise: Skilled in HubSpot CRM workflows, pipeline management, and analytics‑driven storytelling to streamline operations, forecast accurately, and improve customer lifecycle management.

Team Management: Led teams of up to 8, fostering a positive culture, achieving SLA compliance, and driving performance in fast‑paced environments. Recognized for coaching, mentoring, and building resilient, high‑performing teams.

Global Collaboration: Over a decade of hybrid/remote work experience, successfully partnering with international teams to deliver customer‑centric outcomes and operational excellence.

CIM – The Chartered Institute of Marketing (UK) Master’s Degree in Marketing (2003–2007). Comprehensive grounding in marketing strategy, customer engagement, and business growth.

HubSpot Academy (Ongoing) Current certifications in HubSpot CRM workflows, inbound sales, and customer success. Training includes pipeline management, automation, and consultative selling strategies—directly aligned with Account Executive and Customer Success roles.