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    Digital Acquisition Manager 12 months FTC - Sheffield, United Kingdom - The National College

    The National College
    The National College Sheffield, United Kingdom

    1 week ago

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    Description

    Digital Acquisition Manager

    12 month FTC – Maternity cover – Starting June 2024

    Join one of the world's leading EdTech companies, providing SaaS-based CPD to over 45,000 schools globally. Winning 17 major awards, including 'Supplier of the Year' for 5 consecutive years, and boasting a 4.7 star rating from over 100k reviews, The National College are globally recognised as a trailblazer in the EdTech space.

    Position Overview:

    We're in search of a strategic Digital Acquisition Manager to lead customer acquisition efforts and drive growth through digital channels. Must possess strong digital marketing background, proven track record in campaign development, and thrive in dynamic environments.

    Requirements

    Bachelor's degree in Marketing or related field; Master's degree preferred.

    Minimum 5 years' experience in digital marketing or acquisition roles.

    Proven track record in planning and optimising campaigns for measurable results.

    Proficiency in digital marketing tools and platforms.

    Strong analytical and communication skills.

    Results-oriented with a passion for driving growth.

    Digital marketing certifications a plus.

    Responsibilities:

    • Develop and execute digital acquisition strategy across key channels (e.g., SEO, paid search, social media, affiliate marketing, partnerships).
    • Manage digital marketing agency relationships and media spend.
    • Implement campaigns to boost website traffic and conversions.
    • Own and lead on digital sales targets, reporting results to the business.
    • Analyse campaign performance data for optimisation.
    • Provide reporting on return on spend and performance across all paid for channels.
    • Implement optimisation strategies (CRO) to increase site-wide conversion rates.
    • Working with product team, develop strategies to improve user journeys that support both lead generation, direct online sales and enhanced customer experience.
    • Stay updated on industry trends and technologies.
    • Manage external partnerships to maximize ROI.
    • Report on metrics, trends, and performance to stakeholders

    Benefits

    • Hybrid working, with regular collaboration days in our Sheffield HQ
    • Opportunity to work at an established but rapidly growing EdTech scaleup
    • NEST Pension scheme
    • Buy & Sell Holiday scheme offering an opportunity to boost holiday allowance to up to 38 days annually
    • Access to company Life Assurance scheme
    • SmartHealth - access to 24/7 virtual GP, mental health support, financial advice and more

    Who are The National College

    The National College are a market-leading provider of professional development and software tools that support over 45,000 schools worldwide to ensure compliance and drive up standards. Our cutting-edge platform has revolutionised online training and now boasts the world's largest professional development library for educators.

    We're a forward-thinking company who recognise the value in our staff. They've been the driving force behind establishing The National College as a prestigious brand that not only sets high expectations, but also provides the support and infrastructure to achieve career ambitions.

    The National College is part of the National Education Group.

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