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    Paid Search Director - London, United Kingdom - dentsu

    dentsu
    dentsu London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description
    The purpose of this role is to develop and lead best in class strategies and management of paid search accounts to achieve set KPI's, support the wider business to develop and expand the paid search offering and liaise with other channels to ensure an integrated response to marketing objectives

    Job Title:

    Paid Search Director

    Job Description:

    Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

    Summary

    We are looking for aPaid Search Director to deliver best in class Paid Search globally for a world-leading digital subscription services business. You will have worked on complex performance-focused campaigns, with experience working across the globe for gaming/subscription services, with a focus on mobile as a benefit.

    As part of an International Hub Team, this role involves working closely with local Marketing teams as well as International & Global account management/client teams to ensure our Search programs are successfully planned, executed and analysed.

    We are seeking an expert at analysing complex data to drive digital performance by managing and/or influencing activation, planning and client teams globally across multiple timezones.

    Key Responsibilities


    •Develop and manage your Paid Search team to an industry leading standard.


    •Ensure deadlines are met, actively working on accounts where necessary.


    •Responsible for quality of all work output from your team across all clients; ensuring that it conforms to agency best practice.


    •Monitor client results and delivery against forecast & provide clear strategic direction on how to improve performance.


    •Challenge & interrogate briefs, ensuring delivery is of the highest standard, on time and in line with agency values.


    •Implement and manage client process including analytics, tracking, reporting & finance.


    •Be an expert in all relevant tools & technology.


    •Build & maintain project and account development plans outlining all key tasks for clients. Ensure work is always in line with client's overall strategy.


    •Accurately forecast potential delivery & ROI for existing & new clients.


    •Contribute to the development of our Paid Search product through project work and information sharing.

    Qualifications + Skills

  • 6+ years' experience in channel working at tier 1 Google agencies / clients.
  • 3+ years' experience in team management and/or mentoring and coaching others.
  • Experience gained working with the relevant technologies.
  • In depth knowledge of PPC, keeping up to date with the latest trends, updates and techniques.
  • A sound grounding in digital media, with a good general understanding of how each channel impacts one another.
  • Take accountability for quality of output and will actively measure and consider success.
  • Effective in managing through others.
  • An advanced understanding of how to use 3rd party SEM tools such as Marin

    • Inclusion and Diversity

    Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

    We are happy to discuss flexible and agile approaches to working for all our roles – we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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