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Altrincham

    PPC Marketing Manager - Altrincham, United Kingdom - Uniting People

    Uniting People
    Uniting People Altrincham, United Kingdom

    2 weeks ago

    Default job background
    Permanent, Full time Marketing / Advertising / Public Relations
    Description
    PPC Marketing Manager
    Office based - Altrincham
    Salary - £35,000 - £45,000 depending on experience

    Key Responsibilities:

    • Develop and implement comprehensive PPC advertising strategies across platforms such as Google Ads, Bing Ads, and other relevant networks.
    • Manage and optimise large budget campaigns, ensuring efficient allocation of resources and maximum return on investment.
    • Conduct keyword research, ad copywriting, and audience targeting to maximise campaign reach and effectiveness.
    • Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make informed decisions for optimisation.
    • Implement A/B testing and other experimentation methods to refine ad creatives, landing pages, and targeting parameters.
    • Monitor and control engagement metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to achieve campaign objectives.
    • Stay abreast of industry trends, algorithm updates, and best practices in PPC advertising, and adapt strategies accordingly

    Requirements:

    • Proven experience as a PPC Marketing Account Manager or similar role, with a focus on managing large budget campaigns.
    • Expertise in optimising and controlling engagement through PPC advertising platforms, including Google Ads, Bing Ads, and others.
    • Proficiency in utilising analytical tools such as Google Analytics, Google Ads, and third-party PPC management platforms to monitor performance metrics and derive actionable insights.
    • Strong understanding of PPC bidding strategies, keyword research techniques, and audience segmentation.
    • Excellent communication skills, with the ability to interpret and convey complex data analysis findings to stakeholders effectively.
    • Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
    • Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently
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