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    Social Media Executive - Leeds, United Kingdom - Estio Training Limited

    Estio Training Limited
    Estio Training Limited Leeds, United Kingdom

    3 days ago

    Default job background
    Description

    Level 3 Multi-Channel Marketer

    Company: Yorkshire Food Guide Limited

    Full Address: Ground Floor, Princes Exchange, Princes Square, Leeds, LS1 4HY

    Weekly Hours Worked: 35 hours per week, Monday to Friday, 8.45am to 4.30pm, including an unpaid 45-minute lunch break each day.

    Salary: £12,000 – £14,000 based on experience

    Please contact Raymond on or call

    About the company:

    Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region –

    YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase the top dining destinations.

    Brief job description:

    Estio Training have an exciting new opportunity for a Social Media Executive & Content Creator with Yorkshire Food Guide a Digital Marketing Company based in Leeds, West Yorkshire.

    Job Description:

    We're looking for a Social Media Executive & Content Creator to join the team to support the delivery of brand storytelling, client video campaigns, social media management and drive growth of our audience across our social media platforms – mainly Instagram, Tik Tok and Facebook.

    • Create and deliver on brand and engaging original content for our social media platforms including UGC, competitions, reels, video and stills.
    • Presenting/voiceover on reels when required.
    • Stay up to date with social algorithms and updates.
    • Completing monthly reporting, analysing insights and implementing any required changes.
    • Community management, ensuring our audience are engaged with and the social DM's are monitored and answered.
    • Captions, packaging, scheduling and publishing social content across Facebook, Instagram, TikTok, X and Threads.
    • Creating and editing video content to fit each social platform.
    • Keep social media content calendar up to date to fit paid and unpaid. campaigns and overall content calendar.
    • Facebook, Instagram and/or TikTok Shop management.

    Opportunities to:

    • Learn how to add content to YFG's website, making sure it is SEO optimised.
    • Curating emails and learning the process.
    • Creating and sending app push notifications.

    Qualifications:

    Essential:

    5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

    Desirable:

    Completed courses in journalism, social media, digital marketing, content creation, videography, photography.

    Skills Required:

    Essential:

    • Ability to write short form engaging content.
    • Created social videos for other brands/grown own personal channel.
    • A strong interest in food and drink.
    • Passion for social media management and content creation.
    • A good design eye and skilled in creating UGC videos.
    • Good video editing skills and some experience with photo and video editing software.

    Desirable:

    • Examples of social videos you have presented/voiceover.
    • Driving license and access to a car.
    • Ability to write long form content e.g. may have written articles/reviews for other publications/have your own blog.
    • Use of Facebook, Instagram and/or TikTok Shop

    Personal qualities:

    • Great communication skills, written and verbal.
    • Strong attention to detail.
    • Good organisational skills.
    • Confident in sharing and delivering new and fresh ideas.
    • Ability to multitask and prioritise tasks.

    Future prospects:

    The role offers long term security and the opportunity to progress into a permanent position.

    Training to be provided:

    Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we've purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

    Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

    Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

    • Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
    • Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
    • Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
    • Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
    • Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
    • Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
    • Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

    For a full list of programme modules visit:

    #J-18808-Ljbffr
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