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    Digital Marketing Associate - South East London, United Kingdom - Charli

    Charli
    Charli South East London, United Kingdom

    3 weeks ago

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    Description

    is a growing womenswear brand based in North London (Bounds Green, N11) a short walk from the London Underground station.

    Founded in 2008, focusing on knitwear and soft separates. We are looking for a Digital Marketing Associate to join our team


    with a great eye for content creation with a keen interest in fashion and consumer trendsThe main function of this role is to support the delivery of our online marketing strategy.

    There is a focus on creation of digital assets and working towards continuous improvement of the presentation of the brand on all digital channels.

    The role involves
    Ideation, strategy, planning and execution of digital marketing strategies. Using available data to make key recommendations in defining and shaping the end to end marketing strategy
    Assisting in day to day website management, including optimisation user experience.
    Working alongside the commercial director to ensure that trends in customer behaviours are identified and all communication is optimised
    Working closely with management and wider team to deliver acquisition and retention KPIs to scale sales
    Engaging with third party agencies and contractors to assess performance and deliverables
    Daily engagement with audience accross all platforms
    Driving aquisition of new newsletter sign ups. Working with Klaviyo on CRM functions and reporting
    Using analytic tools to track and measure digital marketing performance, deriving insights and making data driven decisions.
    The ideal candiate will have
    2+ years of experience in a digital marketing role at an agency or for a brand.
    Experience with working across teams, especially between creative and performance teams

    Strong analytical skills:
    ability to find data and reporting on it
    Experience with marketing automation (eg Klaviyo) is preferred
    Excellent copywriting skills and strong attention to detail. You will have a strong understanding of brand communications and wider media culture to back up your recommendations and decisions
    A candidate with a keen interest in fashion or design is preferred as well as a strong visual sense and familiarity with Canva (alternativley InDesign or Photoshop)
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