- Create SEO-friendly hotel landing page copy that is unique, engaging, and informative.
- Amend and update property descriptions already on the Destination2 and Holiday Gems websites.
- Ensure all content is accurate, grammatically correct, and retains the right tone for the specific brand you are writing for.
- Work collaboratively with the Marketing team on copy requests for email, social media, and other channels.
- Support the content manager to produce SEO-friendly travel guide blogs and destination landing pages.
- A minimum two years of copywriting experience.
- A degree or equivalent in a related field (e.g. journalism, English, marketing or similar).
- Experience of writing SEO-friendly landing page copy, blogs and marketing content.
- A broad knowledge of the world of travel.
- A keen eye for detail and accuracy.
- Experience of Google Analytics.
- Knowledge of SEO best practices and experience of using keyword research tools.
- Exceptional organisational skills with the ability to effectively manage workloads.
- A basic understanding and knowledge of HTML is desirable, but training is given.
- Self-motivated, proactive and enthusiastic.
- An excellent communicator with exceptional interpersonal skills.
- Excellent team player, who is willing to support colleagues.
- A fast learner who can adapt quickly to apply new skills and techniques.
- The ability to work under pressure to meet tight deadlines.
- Demonstrate good initiative.
- Confident individual with the ability to work independently.
- Company Pension Scheme
- 22 days holiday rising 1 day per year (up to 25)
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Copywriter - Belfast, United Kingdom - Holiday Gems Limited
Description
Location: Chester Office (Office Based Full Time)
Who we are:
HolidayGems Ltd and Destination2 Ltd are part of Travcorp Holdings Ltd and are two of the most innovative and progressive online tour operators in the UK, selling holidays nationwide to a variety of long and short-haul destinations.
Our inspirational business has grown from strength to strength in both financial terms and passenger carryings. Last year we surpassed the £110 million sales mark and gained market share across allkey trading areas, including the UAE, Indian Ocean, Thailand and the Caribbean, resulting in over 500,000 bed/nights. We continue to go from strength-to-strength with a new cruise brand plus new destination openings in the year.
"The knowledge within our business is impressive and has driven our results this year. The work that we put in during the pandemic has become the platform for our growth, which together with a strong balance sheet and a strengthened senior management team, gives us a firm belief that we can and will become one of the most progressive travel groups in the UK." Andrew Botterill, Executive Chairman of Travcorp Holdings Ltd
We believe that keeping our team happy contributes to our business success.
Our Culture:
Our customers book dreams and it's our job to ensure we turn those dreams into reality. It doesn't matter at what point in your career you are with us, which department you work for or where you are based, every team member plays their own crucial part in achieving our Belief "Everyone Deserves a Little Luxury".
We have strong values that drive our ambition of becoming one of the largest tour operator groups in the UK travel sector and are looking for people who will be excited to help drive business growth. If you are entrepreneurial in spirit, creative in your thinking, and always ready to go the extra mile then we want you onboard.
Who we are looking for:
Reporting to the content manager, you'll be responsible for creating SEO-friendly copy for our hotel landing pages, ensuring it is unique, absorbing, informative and accurate. You will also be required to carry out amends and updates to property descriptions already on the websites, as well as supporting the content manager with the production of blogs, emails and social media posts. Ultimately, your aim is to engage customers and drive sales with compelling and persuasive copy.
Responsibilities:
Essential Knowledge, Skills, Abilities and Qualifications:
Personal Qualities:
This is a FULL-TIME office-based position where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5:30pm.
Core Benefits
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