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    Search Engine Optimization Specialist - London, United Kingdom - Snaptrip Group

    Snaptrip Group
    Snaptrip Group London, United Kingdom

    2 weeks ago

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    Description
    Job Description

    Package

    Dependent upon experience, £30,000 - £50,000.

    The company

    We are the Snaptrip Group. Founded in London in April 2014, as Snaptrip, a marketplace for people to discover the best last minute cottage holiday deals in the UK, was launched. Since then we've grown and the group now contains over 20 sites, including Snaptrip, Last Minute Cottages and Dog Friendly Cottages, 3 of the biggest holiday rental sites in the UK, and , one of the most recognisable names in hotel booking, collectively receiving over 15 million visitors a year. Despite this, our mission remains the same, to try and make taking a staycation easy and affordable for everybody.

    Snaptrip Group brings together the UK's best online accommodation marketplaces dedicated to cottages, lodges, hotels and villa holidays. We aim to offer our customers the widest choice of properties, at the best price. From spontaneous coastal holidays with a loved one to exceptional half term family deals, big group getaways, Christmas cottages and much more – we aim to make it as easy as possible for you to take a break.

    We believe that there should be a property for everyone; regardless of their budget, timing or who's going. We always strive to ensure our customers find the right holiday for them at the best possible price for every possible budget. We understand that while all our customers' needs are different, we know and appreciate the value in the experience they want to take.

    We're super friendly (we like to think) and would like you to join us in our journey to become the home of the UK's best accommodation marketplaces offering consumers the best price and greatest choice.

    The role

    As a key member within the Marketing team, reporting into the Head of SEO, the copywriter will:

    • Work with the Head of SEO and SEO Manager to help establish how to increase visibility, traffic and bookings from organic traffic based upon technical improvements across all Snaptrip Group sites - Snaptrip, , Dog Friendly Cottages, Last Minute Cottages, Big Cottages + others
    • Work with the Head of SEO and SEO Manager to test strategies across different pages to see if they result in ranking improvements.
    • Use their technical skills and a range of tools and systems to analyse websites including mark-up, page structures, internal linking, content and more to spot opportunities and develop our technical roadmap alongside the rest of the SEO team.
    • Manage the footprint of our sites, from improving internal linking, spotting missed opportunities, retiring old content, publishing sitemaps, prioritising valuable and removing wasteful content as needed.
    • Ensure the code behind our websites is readable and usable for search engines.
    • Find ways to make use of AI technologies to scale content workflows.
    • Build content plans to include different types of content including commercial and editorial, depending on the stage of the marketing funnel that we aim to reach our customers.
    • Liaise with digital PR to ensure campaigns (especially hero campaigns) align with our goals for content.
    • Analyse data and identify gaps within our content based on competitor and user behaviour data.
    • Analyse data to understand gaps within our backlink profiles and how we can look to fill these with Digital PR campaigns.
    • Propose new content ideas to test, working to ensure constant growth of organic traffic across the group.
    • Build new pages and test page structures within different CMS platforms based on the content being written.
    • Identify new opportunities to acquire links.
    • Work with our network of Digital PR freelancers copywriters to deliver and execute content and Digital PR workflows.

    The person

    We're looking for somebody with a passion for consumer start-ups and data driven digital marketing with:

    • 2+ years of working directly in an SEO role for a travel or large e-commerce website.
    • An ability to analyse data, with an attention to detail to spot SEO opportunities across tech, Digital PR, and content.
    • An ability to turn technical SEO requirements into briefs for developers.
    • A basic understanding of HTML / CSS and JavaScript to be able to understand a page's technical mark-up.
    • An understanding of technical SEO fundamentals - sitemaps, files, canonical tags, redirect management, and the importance of
    • An ability to turn content and Digital PR requirements into briefs for creatives.
    • The desire to work hard to make a difference to a rapidly growing, exciting business.
    • A can-do attitude and the ability to communicate clearly and collaborate as part of a small startup team.
    • A drive and desire to get stuck in and be self-starting.
    • Strong written and verbal communication skills.
    • The ability to work in person, from our office on the Southbank in London, on Tuesdays and Thursdays.

    Why Snaptrip Group?

    • Competitive salary.
    • 25 days paid holiday.
    • A shiny new Macbook.
    • A weekly run club and monthly rock climbing, if staying active is your thing.
    • Stylish Central London office near the Thames - also opportunity for remote working.
    • Be part of a dynamic and fun team who move technological mountains incredibly quickly.
    • Free alcoholic beverages and fresh coffee on tap.
    • Arcade machine, Mario Kart, Mario Party... For the gamers amongst you.
    • Flexible hours and working practice.
    • Discounts off any stay booked via one of our sites.
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