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    Search Engine Optimization Specialist - London, United Kingdom - tbk Creative

    tbk Creative
    tbk Creative London, United Kingdom

    1 week ago

    Default job background
    Description

    Type of Work/Status:
    Full-time; Amanda Wolfe, VP, Marketing
    [/As a Senior SEO Specialist, you are one of Canada's top digital professionals and have significant experience managing complex SEO campaigns and strategies for medium to large-sized organizations. As tbk's Senior SEO Specialist you will play a key role in building and implementing our clients' SEO strategies with the goal of improving their organic search presence and reaching their traffic and conversion goals.[/Group Benefits Health & dental
    [/Fridays Off in the Summer Paid fun in the sun
    [/Above Market Compensation Competitive salaries
    [/Flexible Work Schedule Root hours
    (Team Spirit Social events & team building
    [/Career Advancement Professional development,
    mentorship & promotions
    [/Work from Anywhere Remote & hybrid work models
    [/Furry Coworkers Pet-friendly office & support
    Prepare website technical audits to identify areas of concern from an SEO perspective and sort them by level of importance
    Review website crawl reports and analytics data to come up with strategies to improve indexation and organic growth
    Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
    Monitor and improve local SEO performance for clients with physical storefronts
    Provide recommendations for content development in alignment with SEO goals
    Prioritize and manage the implementation of all SEO-related tasks in conjunction with account strategists, developers, and the digital team
    Interact with in-house UX/development team to ensure wireframes and information architecture are developed to meet SEO objectives
    Support with the development of funnels and user personas for website analysis
    Track and report SEO results monthly and communicate with clients regularly on SEO initiatives and task implementation progress
    Keep up to date with SEO, social media and internet marketing industry trends and developments
    Continue to learn and develop SEO skills from online resources
    Work alongside the Director of Digital Operations and Digital Production Manager to build SEO strategies, performance reporting and quotes for new sales
    Coordinate well with designated account representatives on client accounts so that that the account representatives have the tools and knowledge they need to maintain strong relationships with their clients
    Suggest new processes to build efficiency, mitigate risk and foster greater strategic collaboration within the digital department
    Support with the training of new team members at tbk on the digital processes and SEO best practices
    Stay on top of latest search marketing trends, share findings and resources to help team and management consistently remain updated on high paced developing digital world
    [/5+ years of SEO experience
    ~ Successful completion of a post-secondary program in a relevant field (e.g., marketing, digital marketing, business, computer science or engineering)
    ~ Expert knowledge in Search Engine Optimization, Web Analytics, Social Marketing, and Content Marketing
    ~ Advanced analytical skills using Google Console, Google Analytics, Data Studio, and Google My Business
    ~ Advanced experience with SEO crawling tools (example: Advanced experience using SEO tools such as SEMRush and BrightLocal
    ~ Experience with WordPress, Webflow and Shopify
    ~ Orchestrate and feel comfortable leading client meetings with senior-level executives present
    ~ Surpass necessary requirements with these nice to have assets:
    Working knowledge of UX and accessibility recommendations
    Experiencing working with a digital team
    [/tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to better.

    For over a decade, our team of 40+ growth experts have been helping brands successfully compete with impressive, accessible websites, memorable branding, performance-based digital marketing, and powerful software solutions.

    It's no wonder why so many of Canada's most trusted brands count on tbk to deliver modern marketing that truly resonates.

    Melissa McInerney CEO & Chief Creative Officer, tbk
    [/We are committed to ensuring equal employment opportunities regardless of sex, gender, race, sexual orientation, age, ancestry, national origin, religion, disability, marital status, or veteran status. All employment decisions are based on merit, performance, and business needs.

    If you need assistance or special accommodations during the recruitment process, please don't hesitate to let our HR team know.

    o [/call-to-action][global-empty-space][/basic_container][content-column-wrapping][/content-column-wrapping][/vc_column][/vc_row]#J-18808-Ljbffr
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