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Canterbury

    Marketing Executive - Canterbury, United Kingdom - Barretts

    Barretts
    Barretts Canterbury, United Kingdom

    Found in: Talent UK C2 - 1 day ago

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    Description

    Marketing Executive - Job description

    Reporting back to the Group Marketing Manager, the role of Marketing Executive is to look after a collection of brands within the Barretts Group.

    Working with the relevant managers, you will create, execute, and analyse a varied range of campaigns through multi-channel media, including digital, traditional, and events, to achieve set marketing objectives and goals.

    You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.

    Responsibilities:

    • Diligently uphold multiple corporate identities.
    • Liaise with internal and external managers to support them in achieving business goals.
    • Understand the consumer behaviour of individual brands to create insightful and targeted communications.
    • Work to a quarterly marketing plan while also being able to work quickly on ad-hoc activity in response to a fast-paced working environment.
    • Creation, execution, and analysis of strategic multi-channel marketing campaigns.
    • Manage and build upon multiple social media channels, creating engaging and relevant content to increase followership and engagement.
    • Content management of websites with the latest offers, products, and rich media.
    • Monitor and improve search engine optimisation.
    • Conduct competitor and industry research to bring insight to campaigns.
    • Building personalised and highly targeted email and direct mail campaigns.
    • Ensuring consistency across integrated marketing communications.
    • Designing artwork for digital and traditional assets to Corporate Identify standards.
    • Design assets for paid social media and Google Display ads.
    • Record and edit high-quality, impactful video content for social media, website, and advertising purposes.
    • Reputation management via social media, review channels, and business listings.
    • Utilising time management and organisational skills to work to strict campaign deadlines.

    Skills Required:

    • Experience in a B2C and/or B2B marketing environment.
    • BSc/BA in Marketing, Advertising, or relevant discipline.
    • Proficiency in Photoshop/InDesign.
    • Photography and videography skills.
    • Strong attention to detail.
    • Knowledge of HTML/CSS and experience with email facilities, e.g., Mailchimp.
    • Experience in using CMS.
    • Social media management.
    • Copywriting skills.
    • Knowledge of the latest marketing trends and tools.
    • Understanding of multi-channel marketing.
    • Proficient in Word and Excel.
    • Excellent communication skills.
    • Impeccable organization and time management skills.

    Company Benefits:

    • 32 days annual holiday (includes 8 bank holiday days)
    • Welcome pack & company induction.
    • Discounted servicing & parts across the Group
    • Annual staff social events
    • Barretts Summer Ball (held every 2 years)
    • State of art working environment
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