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    Remote BI analyst - United Kingdom - AI Connect

    AI Connect
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    Description
    Senior Analyst - Marketing Science £40,000 - £60,000
    Remote
    Permanent

    You will help some of the worlds most influential brands improve their ROI on media and marketing spend whilst helping them understand their customers better through advanced analytics.

    You will work primarily with SQL and (R or Python) and build Marketing Mix Models
    There is an opportunity to lead and have ownership of end-to-end project delivery on behalf of key accounts.
    Design measurement frameworks and manage delivery of brand econometrics.
    Utilise data to influence media investment decisions and optimise campaigns.
    Work with wider marketing and sales teams to define short-, medium- & long-term impact of marketing.
    Expert within marketing mix modelling techniques
    Expertise using advanced statistical techniques to convert observable data into actionable recommendations.


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