- Drive customer retention and Customer Lifetime Value (CLV) through our customer engagement channels, owning the annual calendar of CRM campaigns, in line with business objectives and strategy.
- Build and execute end-to-end individual marketing and transactional email campaigns, creating workflows and overseeing content and copy for each, using Adobe Campaign and AEM.
- Oversee Customer Marketing Executive with the development of organic social media strategy to increase followers, reach and interactions.
- Oversee the end-to-end execution of organic social media activity including idea generation, asset creation, stakeholder approvals and evaluation. Direct the work of marketing agencies and other external vendors.
- Work closely with wider marketing teams to ensure alignment across channel calendars for consistency and amplification of brand messaging.
- Analyse and evaluate campaign performance to drive incremental improvements on KPI's and help inform future campaign activity.
- Keep up to date with CRM and social media trends, sharing updates and advocating for tools to optimise and enhance activity.
- Lead the development of CRM & social media capabilities, developing businesses cases for enhancements and working with Business and Engineering stakeholders to prioritise and integrate new features.
- Work with 2 nd line colleagues to ensure there is correct governance in place to be compliant with regulations and policies, for example ensuring that communication processes have appropriate controls and approvals are documented for auditing.
- Be the lead for Marcus UK on firmwide communication initiatives to ensure safe and timely delivery in line with firmwide project expectations. Supervise the work of the third-party vendors that support customer marketing processes.
- Work closely with Delivery and Engineering teams to ensure cross-team alignment on comms deployment.
- Relevant marketing qualification.
- 5+ years working in a customer marketing role, ideally in retail financial services or in a relevant adjacent industry.
- Expert in building and deploying email campaigns using Adobe Campaign
- Experience of working with Engineering and technical teams to define enhancements for ESP features and capabilities for improved customer experience and engagement.
- Experience of managing direct reports as well as external vendors and agencies
- Knowledge of social listening and experience platform, Sprinklr preferred.
- Knowledge of HTML and CSS advantageous.
- Highly organised and motivated with ability to work to tight deadlines.
- A proactive, creative, and critical thinker.
-
Editor, Finimize
1 week ago
abrdn London, United KingdomJob Description · As a Finimize editor, you'll work closely with our editorial team, analysts, and audio producers to make sure everything we publish has a consistent tone of voice, is easy to understand, and is conversational. · You'll also get involved with the processes that a ...
-
Editor, Finimize
2 weeks ago
1825 London, United KingdomJob Description · - Job Title: Editor, Finimize · - Location: London / Hybrid Working · - About Finimize · - Finimize empowers retail investors by equipping them with information to make their own informed investment decisions, without any jargon, in less than 15 minutes a day. F ...
-
Editor, Finimize
2 weeks ago
abrdn London, United KingdomJob Description · - Job Title: Editor, Finimize · - Location: London / Hybrid Working · - About Finimize · - Finimize empowers retail investors by equipping them with information to make their own informed investment decisions, without any jargon, in less than 15 minutes a day. F ...
-
Personal Finance
1 week ago
Financial Times London, United Kingdom**About Us** · The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offe ...
-
Personal Finance
1 week ago
Financial Times London, United Kingdom**About Us** · The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offe ...
-
Editor, Quality Review
3 weeks ago
Control Risks London, United Kingdom**Role Purpose** · The editor's role is to ensure that all written work for clients is timely, accurate, well written and well presented. Working in conjunction with project managers, consultants and analysts primarily in the Digital Risks department, this involves co-ordinating ...
-
Editor - Professional Adviser
2 weeks ago
Incisive Media London, United Kingdom**Incisive Media**, part of the **Arc network**, is an entrepreneurial and creative, digital-facing organisation on the cutting edge of media. Working in the sustainability and financial services markets, we provide analyst-grade insight, business intelligence, and content to spe ...
-
Production Editor
1 week ago
TechTarget London, United Kingdom Part time**Production Editor - German Speaking (Part Time)** · **TechTarget (Nasdaq: TTGT)** is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 1 ...
-
Group Head of Fp&a
3 weeks ago
Global Accounting Network London, United KingdomWorking closely with the board & functional leadership, you will be responsible for producing board reporting, analysing results providing commentary on performance & leading on the budget & forecasting process. · - You will also be responsible for developing a team of analysts a ...
-
Senior Insights Editor
3 weeks ago
Aspire London, United KingdomThe client is an award-winning leading consumer insights agency, helping brands to create better strategies, products, and businesses · With global offices based in in London, New York and LA, they work with 220+ clients and over 4,500 members to deliver better insights and bette ...
-
Senior Product Manager
2 weeks ago
Sphere Digital Recruitment London, United Kingdom**Senior Product Manager, CMS & Website - Trading - £75,000 - £90, % bonus** · A Global FS / Trading Network, specialising in Trading across all industries, owning some of the largest Trading sites in the world. · Based in Central London, and this team currently operate 2 days pe ...
-
Senior Data Analyst
1 week ago
Mackenzie Jones London, United Kingdom**Senior Data Analyst. Circa £60k - £65k (dependant upon experience) + Benefits Package. 12 Month Fixed Term Position - potential to transition to a permanent role. Fully Remote or Hybrid role. London. T6/MN/18387.** · **Applicants must be Eligible to work in the UK.** · Exciting ...
-
Money and Business Reporter
1 week ago
dmg::media London, United Kingdom**Money and Business Reporter, temp/contract** · Location: i Headquarters - London · Position: Temporary/shift work OR 6 month FTC · **Job Introduction** · A full NCTJ qualification is preferred, although applicants who can demonstrate knowledge and experience of writing to a hig ...
-
Research Assistant
1 week ago
1825 London, United KingdomJob Description · You'll also get involved with the research, analysis and processes that allow our team to produce world-class content every day, and do work that involves our product, growth, sales, and community teams.- You'll work closely with senior analysts and editors to s ...
-
Money Reporter
2 weeks ago
DMGT London, United Kingdom**Money Reporter** · Location: i Headquarters - London · Position: Permanent · **Package Description** · In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you've been with us. Here's what to expect: · - 25 days' ...
-
Financial Editor
1 week ago
eFinancialCareers London, United Kingdom**S &P Global Ratings** · **The **Role**:Financial Editor · We are seeking a financial editor to join S&P Global Ratings in our London office. You will edit credit-related research and data, including rating actions, comments on events, and in-depth entity-specific and industry r ...
-
Editor - 6 Month Ftc
2 weeks ago
Informa Tech London, United Kingdom**Company Description** · At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. Our aim is to inspire ...
-
Tiktok Video Editor/videography
1 week ago
Supernova Digital Media UK Ltd London, United KingdomJob Title: TikTok Video Editor (Commercial) · Job Overview: · This is an unique opportunity for you to blend your creative and artistic thinking into the branding content creation. As a TikTok Video Editor (Beauty & Fashion), you will be responsible for creating engaging, visuall ...
-
Ratings Editor
2 weeks ago
BeZero Carbon London, United Kingdom**About us**: · BeZero Carbon is a ratings agency for the voluntary carbon market. Combining expertise across climate science, finance and policy, it provides ratings, risk and data tools that improve information accessibility and decision making. Our aim is to build markets for ...
-
Content Writer
3 weeks ago
Jsan Consulting London, United Kingdom**Role : Content Writer** · **Location: Remote from UK** · **Duration: 3-6 Months** · **Language: Korean** · Are you a native Korean speaker resident in UK, with strong English and basic understanding of programming or computer science? · We are looking for agents/engineers who a ...
Marcus by Goldman Sachs, Web Editor, Analyst, London - Goldman Sachs Group, Inc.
Description
Wealth Management
Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.
Marcus by Goldman Sachs
The firm's direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering, and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency, and simplicity.
The Role
We're seeking a proactive, experienced, and highly motivated Customer Marketing Manager to join the Marketing team in our London office. This is a hands-on role that will define and lead customer marketing engagement strategy, through designing and delivering campaigns that build on-going retention, loyalty, and engagement with our customers. This will be primarily executed across CRM as well as organic social and owned content. Detailed knowledge of Adobe Campaign is essential and experience of Sprinklr is desirable.
Responsibilities:
Experience and skills:
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at
We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:
The Goldman Sachs Group, Inc., 2023. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity
#J-18808-Ljbffr
