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    Brand Manager - Bracknell, United Kingdom - Albert Roger Group

    Albert Roger Group
    Albert Roger Group Bracknell, United Kingdom

    1 week ago

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    Description

    As the Brand Managerfor this innovative brand you will help createhighquality haircare products that empower individuals to expresstheir unique style and confidence. We believe in the transformativepower of great hair and our mission is to provide customers withthe tools and products they need to achieve their desired looks. Asthe Brand Manager you will play a pivotal role in shaping thebrands future.

    This is a transitional role withcrossfunctional working a key element to the continued success andgrowth of the brand. We require you to be a passionate innovativeand strategic individual to head up the team supporting the founderto help drive growth. You will be responsible for developing andimplementing brand marketing and communication strategies linked toconsumer/retailinsights.

    Responsibilities:

    • BrandManagement: Manage the entire product lifecycle fromconceptualisation to launch and beyond to bring innovative haircareproducts to market.
    • ProductDevelopment: Lead collaboration to generateinnovative product ideas aligned with market trends and customerpreferences. Working with crossfunctional teams including MarketingResearch and Development and Design to develop marketableproducts.
    • Formulation andTechnical Development: Work closely with R&Dteams to develop highquality formulations that align with brandobjectives and regulatorystandards.
    • BrandIdentity: Support in ensuring the brands identity isconsistent across all touchpoints being the guardian of brandguidelines and standards.
    • BudgetManagement: Analytical in your approach to developand manage the marketing budget ensuring efficient allocation ofresources to achieve brandobjectives.
    • Consumer andCompetitor Insights: Ability to interpret marketresearch surveys and data analysis to gain insights into industrytrends digital developments consumer preferences and behaviour. Usethis data to make informed decisions and refine marketingstrategies.
    • CrossFunctionalCollaboration: Collaborate with crossfunctionalteams including product development sales marketing and operationalteams to align strategies and ensure brandconsistency.
    • Brand PerformanceAnalysis: Monitor and analyse brand performancemetrics sales data and customer feedback to measure effectivenessof strategies; to adjust asneeded.
    • Collaboration:Work alongside the Marketing Communications andSales teams to develop the Trade Marketing Calendar to drive salesin line with the marketingbudget.
    • ProductManagement: Manage planograms and assortments forthe different stands and displays alongside the wider team. Tobuild and propose price lists product sales forecasts maximisingsales and margin.
    • Events:Assist and participate at internal and externalcompany events.
    • Sales:To collaborate when pitching to new customerssupport in creating presentations to both internal teams andexternal parties to drive revenue growth for NPD.

    Rolerequirements

    • A passionfor haircare with proven experience in a similar role within theindustry.
    • Experienced Marketeer/Brand/Commsprofessional with product development experience ideally in wetgoods.
    • Strong understanding of consumerbehaviour and market trends.
    • A confident andcompelling presenter to represent the brand with passion andenthusiasm when meeting our retailpartners.
    • Analytical comfortable withinterpreting market data to provide innovative recommendations andinsights.
    • Proficiency in marketing software andtools with exceptional project management and organizationalskills.
    • Great verbal and written skills withthe confidence to build strong working relationships with keystakeholders.
    • It would be beneficial if you hadprevious experience working in partnership with key retailers inthe UK and across Europe.
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