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Wembley

    Digital Marketing Executive/marketing Manager - Wembley, Greater London, United Kingdom - The Change Partners - Global talent specialists for a connected world

    The Change Partners - Global talent specialists for a connected world
    The Change Partners - Global talent specialists for a connected world Wembley, Greater London, United Kingdom

    2 weeks ago

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    Description

    We are looking for a Head of Marketing to join one of the world's top wine and spirits retail businesses.

    This role is responsible for driving performance traffic to their DTC website channel:
    off-site to on-site, SEO, Paid Search, Paid Social, CRM, Email and Affiliates channels.

    In addition, you'd be in charge of formulating and overseeing the implementation of a strategic blueprint for achieving company goals, by driving performance, increasing revenues and continuously refining processes for enhancement.

    We are looking for a commercial, performance/growth end-to-end Digital Marketing Manager responsible for building and owning the digital marketing strategy; namely aimed at how the brand pursues recruitment and retention of customers to achieve commercial goals.

    Own and evolve the budget allocation across various channels (namely email, SEO, paid search, affiliates, paid social, and referral channels) daily, categorized by country.

    Propose adjustments to channel spending in response to evolving business needs and shifts in market behaviour.

    Monitor performance against the plan and compare it with the previous year on a daily, weekly, and monthly basis.

    Collaborate with the Online Director and Finance team to ensure that the strategy aligns with commercial objectives

    Develop and oversee the schedule & calendar of activities to be implemented for driving performance and achieving business priorities, such as campaigns, product launches, and promotions (among others).

    Lead cross-functional communications and meetings to ensure timely project deliveries and provide comprehensive briefings.
    Act as the primary thought leader in digital marketing, market developments, competitor behaviour and performance.
    Numerate and data led in decision-making.
    Experience managing a team and their professional development.
    DTC experience digital Marketing experience is essential.
    Experience or passion within the Whiskey, Wine or Spirits category would be ideal but not essential

    This is a huge opportunity to be part of a world-leading established brand and be part of their digital transformational journey.

    This role is hybrid working 3 days in the office (West London), and 2 days from home.
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