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    Head of Account-Based Marketing - London, United Kingdom - Intelligent People

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    Job Description


    Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.


    Senior ABM Manager / Head of Account-Based Marketing / ABM Lead needed by a scaling fintech organisation with multiple products all with one goal- making it easy for customers to manage and move their money.

    They have an established team of high performance marketers, but are now in need of someone to spearhead performance-driven campaign delivery across the business, leading the ideation, creation, and implementation of multi
    • channel marketing campaigns.
    The Senior ABM Manager / Head of Account Based Marketing will:
    • Lead the end
    • to
    • end execution of multi
    • channel marketing campaigns.
    Develop and refine campaign strategies to align with business objectives and target audience segments.
    Utilise data-driven insights to optimise campaign performance and drive continuous improvement.
    Oversee the implementation of Account-Based Marketing (ABM) strategies to engage key accounts and drive revenue growth.
    Drive revenue growth through effective ABM strategies and targeted account engagement.

    The Senior ABM Manager / Head of Account Based Marketing must have:
    • Previous experience leading Account-Based Marketing (ABM) for a scaling business.
    Proven experience in developing and executing multi
    • channel marketing campaigns.
    Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
    Excelproject management abilities.

    This is an incredible opportunity to lead account-based marketing for a massively successful fintech business.


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