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    Account-Based Marketing - London, United Kingdom - Marsh McLennan

    Marsh McLennan
    Marsh McLennan London, United Kingdom

    5 days ago

    Default job background
    Regular
    Description

    Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 6,000 professionals around the world who work with clients to optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman is a business of Marsh McLennan [NYSE: MMC]. For more information, visit Follow Oliver Wyman on Twitter @OliverWyman.

    Oliver Wyman is a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC]. For more information, visit

    Follow Oliver Wyman on Twitter @OliverWyman

    We are looking for an enthusiastic, results-driven European Commercial Marketing Manager to oversee the creation and execution of Account Based Marketing (ABM) initiatives that accelerate our firm's growth.

    The Opportunity

    As Commercial Marketing Manager you will develop and execute commercial initiatives targeted at key European accounts, across digital and physical channels, working closely with the business, business development and country marketing leads.

    You will be part of a team of three, reporting into our European Head of Marketing Growth and leveraging the support of a marketing coordinator.

    Who we think will be perfect for this role...

    The ideal candidate will have strong project management skills, an ability to work with individuals across multiple functions, possess an entrepreneurial streak and a track record of leading successful ABM programmes.

    Who we're looking for:

    • You'll have a minimum of five years' experience in ABM programmes working across practices, groups, and/or regions
    • You'll be experienced in working with CRM and marketing automation systems – excellent PowerPoint skills are also required
    • Proven experience of leading, running and measuring large-scale marketing initiatives - strong program and project management skills will be essential
    • You'll be an extraordinary storyteller with strong written and verbal communication skills and be strong at building and delivering compelling presentations
    • The ability to develop clear, concise marketing and creative briefs is expected
    • You'll have strong analytical and planning skills to assess performance of marketing efforts

    Specific responsibilities of the role -

    The role is a new addition to our European Marketing function, and you will be able to tailor it to your vision and strategy; your remit will also develop and grow over time, in conjunction with the firm's growth and ABM plans that will arise.

    Initially this role will focus in two areas, firstly establishing Oliver Wyman's European ABM function, and secondly driving two initiatives that grow our European Finance and Risk footprint within target accounts:

    • Establish European ABM agenda: determining and agreeing OW's European ABM approach, a shift towards a strong synergy between marketing and sales
    • Grow our European Finance and Risk footprint within target accounts through:
      • Chief Risk Officer (CRO) Incubator: A first of its kind one-year programme aimed at accelerating the careers of the CROs of the future
      • Finance & Risk Alumni network build in collaboration with the Alumni team: Systematic engagement of our F&R alumni to build a strong sense of community and strengthen the links of this group to the firm

    Why join us at Oliver Wyman?

    At Oliver Wyman, we lead with heart - we love what we do and have fun while we do it We also strive for breakthroughs by questioning, seeking diverse perspectives, and finding powerful and sustainable solutions. If you share these values and want to work as one and own our impact at the same time, be brave and achieve the amazing with us

    • We're individuals who are self-starting, motivated, energetic, entrepreneurial about what we do
    • We have the common aspiration to have an impact, leave a legacy and change the world. We have no interest in running a steady-state business. We want to build, grow and shape the environment around us
    • We value an environment where every member of Oliver Wyman is encouraged and expected to voice his or her opinion
    • We believe that to create a true meritocracy we need to remove artificial barriers to opportunity
    • We value people whose lives balance work and non-work activities because we believe they are both more interesting colleagues and are able to make better contributions to the Firm.
    • We push ourselves hard to deliver excellence, but we also work to extract the maximum benefit from the flexibility of a project-based business. We provide the ability to take career breaks for personal or family reasons. We fundamentally value each other's time and are sensitive to how it is used. We are an output not input-based culture, have respect for people's personal decisions, and believe that one's workload must be sustainable. We seek balance for ourselves and our colleagues.

    To learn more, please follow us on Facebook, LinkedIn or Twitter: OliverWyman.

    Marsh & McLennan Companies and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.

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