- Account-Based Marketing Strategy Development: Develop and implement strategic marketing plans aligned with the goals and objectives of key strategic accounts.
- Account Segmentation and Targeting: Identify and prioritise key personas and individuals within accounts based on strategic importance, revenue potential, and alignment with hyperexponential revenue objectives.
- Content Strategy and Development: Collaborate with content creators to develop compelling and personalized content tailored to the needs and challenges of target accounts.
- Campaign Management: Plan and execute multi-channel marketing campaigns to engage target accounts across various touchpoints including email, social media, events, and digital advertising.
- Personalisation and Customisation: Utilize data-driven insights to personalize marketing initiatives and deliver targeted messaging to key stakeholders within strategic accounts.
- Cross-Functional Collaboration: Work closely with Sales, Product, Customer and Marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organisational goals and strategies.
- Performance Tracking and Optimization: Monitor and analyse the effectiveness of account-based marketing campaigns, leveraging metrics and KPIs to optimize performance and drive continuous improvement.
- Relationship Management: Build and maintain strong relationships with key stakeholders within strategic accounts, serving as a trusted advisor and strategic partner.
- Proven experience (5+ years) in B2B marketing, with a focus on account-based marketing or strategic account management - ideally within a particularly niche market
- Strong understanding of marketing principles, techniques, and best practices, particularly in the niche B2B space.
- Exceptional strategic thinking and analytical skills, with the ability to translate complex data into actionable insights and strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and build relationships with key stakeholders.
- Demonstrated ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
- Proficiency in marketing automation platforms (hubspot), CRM systems (salesforce), and analytics tools.
- Results-driven mindset with a focus on driving measurable impact and ROI through account-based marketing initiatives.
- Initial call with our Talent team to kick things off
- Interview with our Demand Gen Lead
- Skills-based presentation interview with our Demand Gen Lead and Director of Revenue Marketing
- hyperexponential Values Interview
- Competitive salary + very staff-friendly share options
- £5,000 for individual and group training and conference budget
- 25 days' holiday plus 8 bank holiday days (33 in total)
- Company pension scheme via Penfold
- Mental health and therapy provision via
- Individual wellbeing allowance via Juno
- Private healthcare insurance through AXA
- Top-spec equipment (laptop, screens, keyboards, etc)
- Regular remote hackathons, lunch & learns, socials and games nights
- Team breakfasts and lunches, snacks, drinks fridge, fun office @ The Ministry
- Huge opportunity for personal development and mastery as we grow together
-
Marketing Manager
1 week ago
eFinancialCareers London, United KingdomReporting to the Global Head of Marketing the **Marketing Manager **will take responsibility for the following duties: · - Actively contribute with the different teams to develop and plan marketing strategies. · - Ensure marketing campaigns are in line with the strategies and mar ...
-
Marketing Manager
20 hours ago
Benson Price Consultants Ltd London, United KingdomMarketing Manager / Strategic Marketing Lead · London & Work from Home · £70,000 - £75,000 + benefits · Leading UK Facilities Management company is looking for a dynamic and experienced Marketing Manager/Marketing Lead to join the new Sector Marketing team. In this role you will ...
-
Marketing Manager
2 days ago
Intelligent People Ltd London, United KingdomMarketing Manager / Content and Events manager / Marketing and Communications Manager need by a investment and innovation firm that are reimagining how businesses scale by using an innovative approach where everyone wins: the consumer, the company, peopleand the planet. · The rol ...
-
Marketing Manager
1 week ago
EASTWELL & CO RECRUITMENT LTD London, United KingdomCould you lead a Marketing function within a national Non-Profit? · A renowned and established British institution is actively looking to hire an experienced digital marketer on a permanent contract to develop and implement both marketing and digital strategies. · Managed by the ...
-
Marketing Manager
1 week ago
Armstrong Lloyd - Marketing Recruitment London, United KingdomMy client is an exciting AI technology start-up, in the last 18 months they have grown extensively. This is a fast-paced Marketing Manager opportunity, in a very small business but with ambitious growth plans and a strong financial backing. Working veryclosely with the CEO and an ...
-
Marketing Manager
1 week ago
raymond associates ltd London, United Kingdom**Marketing Manager** · **The Opportunity** · We are a contract cleaning and soft services provider to the FM arena in London, and widely regarded as the employer of choice. We manage and support both end user clients and managing agents with several Iconic buildings and developm ...
-
Marketing Manager
1 week ago
Atalian Servest London, United Kingdom**Job Reference: /GP/02-12/748/44** · **Job Title: Marketing Manager** · **Location: London - _Applicants must have the right to work in the UK_** · **Salary: Competitive** · **Contract: Permanent** · **Hours per week: Monday to Friday - 09:00 to 17: hours per week** · **Business ...
-
Marketing Manager
1 week ago
Four Seasons Recruitment London, United KingdomMarketing Manager - Luxury _ · **Salary**: · £60k - 90k per year + autonomy, WFH, progression · Job type · Permanent · **Location**: · London · Sector: · Marketing/PR · Reference: · DS/MK · We are searching for a creative, outside the box thinking Marketing Manager who has experi ...
-
Marketing Manager
1 week ago
EMR London, United Kingdom**Marketing Manager - Fixed Term Maternity Cover** · **Broad product Marketing Manager required for leading Fintech business.** · **Salary: Up to £70,000 DOE** · **Location: Central London - 3 days per week minimum requirement** · **Contract: 12 Month Maternity FTC** · A role res ...
-
Marketing Manager
2 days ago
eFinancialCareers London, United KingdomReporting directly to the Head of Marketing, the **Marketing Manager** will take responsibility for the following duties: · - Providing knowledge and assistance to campaigns, primarily in the product space. · - Creation and development of content to make for an exciting sales nar ...
-
Marketing Manager
20 hours ago
ITECCO London, United KingdomRole: Marketing Manager · Location: London · **Salary**: £40,000-£45,000 · ** INTERVIEWING IMMEDIATELY ** · My client is an exciting rapidly growing promotional company looking for a marketing manager to join the team and help drive the success of the company through their social ...
-
Marketing Manager
1 day ago
Real Time Consultants Limited London, United Kingdom**Marketing Manager - Remote - £55,000 & Great Benefits** · We are working with a multinational IT Consultancy that specialise in cloud, data, AI, connectivity, software, digital engineering, and platforms. They are a global company working with many government and private client ...
-
Marketing Manager
1 week ago
deverellsmith London, United KingdomWould you like the chance to work at a **creative, versatile, and sustainable mixed used regeneration developer**as their next **Marketing Manager**? · This is a diverse opportunity to work for one of UK's most innovative and prolific, multi-tenured developers, focusing on their ...
-
Marketing Manager
1 day ago
BMS Performance Ltd London, United KingdomAdvance your Events Marketing career · - Working for a well-known and establish Global Events Business · - See clear career progression, whilst working in a great company culture · - Chance to travel internationally · **Marketing Manager** · **The role**: A fantastic opportunity ...
-
Marketing Manager
1 week ago
Huntress London, United KingdomMarketing Manager · - London · - 6 Months · - £230-£280 PAYE · A global technology company are looking for an experienced Marketing Manager to join their team on an initial 6 month assignment. · **Responsibilities**: · - Manage the marketing activities and programs for the organi ...
-
Marketing Manager
4 days ago
Muso London, United KingdomWe are now looking for an experienced, entrepreneurial, and hands-on Marketing Manager, who can plan and execute marketing campaigns aimed at driving brand awareness for our target audiences and lead generation for our sales team. You will ideally have hadexperience working in a ...
-
Marketing Manager
1 week ago
Zachary Daniels London, United Kingdom**Marketing Manager - London - £55k** · You don't grow to be one of the world's favourite brands by doing things the same way as everybody else does Zachary Daniels Recruitment are delighted to be partnered with this global brand on the appointment of a Marketing Manager. · This ...
-
Marketing Manager
5 days ago
Corporate Recruitment Solutions London, United Kingdom**About the Marketing Manager role** · My client is a fast-scaling alternative lender in the commercial finance market. After being founded 10 years ago they have disrupted the space with their innovative lending solution and entrepreneurial industry leaders. · They currently len ...
-
Marketing Manager
20 hours ago
Amdas Recruitment Ltd London, United Kingdom£34 - £41K + profit share (£37 - £46K) OTE · Hybrid 2 days office based · Do you love owning your marketing campaigns, enjoy personal success and want to achieve it within a supportive, ambitious, and forward-thinking marketing team? · We are an amazing conference business, with ...
-
Marketing Manager
4 days ago
membershipbespoke London, United Kingdom**Marketing Manager** · **Global Membership Organisation** · **2 Days Central London Office, 3 Days Home** · **Basic Salary £50,000-55,000 dependant on experience with an excellent benefits package 28 days holiday with additional 3 days at managerial discretion, Annual bonus up t ...
Account-Based Marketing Manager - London, United Kingdom - Hyperexponential Ltd
Description
Marketing at hyperexponential
We are building a marketing team that works in lock-step with wider hyperexponential, with content, learning, and product at its core. We operate in a market with a small number of exceptionally high-value stakeholders, and our GTM needs to mirror that... from pin-point ABM to relationship building throughout the funnel (or "bow-tie").
We also used to be our users - which means we care deeply about enabling and upskilling them. Having developed Pricing Decision Intelligence as a category, we are now obsessed with how we can best support practitioners to be great at their job.
Marketing is a trailblazing team at hyperexponential. It is vital that we stay one step ahead of the rest of the company, generating pipe ahead of time. This involves working at the tip of the speer when entering new markets, as well as maximising reach in existing core markets.
Your mission
We are seeking a dynamic and strategic-minded individual to join our team as a Strategic Account-Based Marketing Manager. In this role, you will be responsible for developing and executing comprehensive marketing strategies tailored to our key strategic accounts. You will work closely with Sales, Product, Customer and Marketing teams to drive engagement, nurture relationships, and ultimately, accelerate revenue growth within our strategic accounts.
Key responsibilities
Key requirements
Interview Process
What do we offer?
DEI @ hyperexponential
We are committed to equal opportunity and strive to foster a culture with inclusivity at its core. We know that the more diverse our team is, the better our culture and work will be so we encourage people of all backgrounds, races, genders and religions to apply, and we welcome neurodivergent applicants.
If you like the sound of this role but you're not totally sure whether you're the right fit, or if you have specific interview requirements, please apply or get in touch with us directly on for a confidential chat.
Stay up to date with our news and updates via our blog:
#J-18808-Ljbffr