- Develop retail media network understanding and capabilities, sharing best practice with our market teams.
- Understanding and mapping market landscape, growth trends, partners, emerging strategies
- Build & run in partnership with our Insights & Analytics team, the Global learning agenda for Retail Media with A/B tests
- Identify opportunities to scale up the learnings in another market/region
- Develop activation best-practices for emerging channels/media
- Ensuring foundational understanding is included x-functional teaming, optimization, content, measurement, data sharing, etc.
- Lead & follow the implementation of the retail media network strategy and tactics based on market maturity curve
- Ensure consistent deployment and compliance with the Retail Media approach, process, and analyses
- Codify approaches into playbooks, test & learns and ways-of-working
- Guide local teams in establishing action plans to deliver brand growth, in alignment with KPIs, and an operating rhythm to assess progress
- Actively push a culture of performance through agency management/renumeration, clear testing
- Drive partnership with Commercial Excellence regional teams, Category teams, Insights & Analytics team, partner media agencies, key Retail Media providers
Qualifications and skills
- Demonstrable Retail Media knowledge - at global level - and ideally experience in dealing/managing some of the key ones (AMZ/Citrus/Criteo/TikTok...)
- Media strategy experience with emphasis on planning and cross channel investment.
- Strong customer/partner knowledge at Global level - from initial conversation to partnership build
- Simplify the complex for faster adoption such as new processes, playbooks, tests
- Drives marketing growth within retail media networks. Extends marketing reach and connection into new and emerging areas. Global scope across many retailers. Highly skilled in media (specialist) and data driven.
- Strong influencing skills - ability to breakdown barriers in local teams, bring multiple Business Units on the journey, simplify the complex to help each BU (with different levels of maturity) and advance at the right pace & with their context.
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Global Retail Media Networks Manager - Surrey, United Kingdom - Haleon
Description
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About the role
To maintain and grow market share, FMCG brands must be present in online retail channels. Haleon believes 10-15% of future revenues will come from this space and as such retail media plays an integral role. With investment in retail media growing 10% YoY and predicted to surpass TV investment by 2028, Haleon requires expertise in this field.
The role will be part of the Global Media team, reporting into the Retail Media Director, within the wider Marketing Service organisation.
As a Retail Media Networks Manager, responsibilities will include supporting the delivery and implementation of the strategic retail media network, helping markets implement best practice optimisations, managing the attribution models, identifying future retail opportunities, building capabilities in nascent markets and supporting the Retail Media Director in day-to-day projects.
Key responsibilities
