- Lead the development and execution of the overall communications strategy, ensuring a consistent and impactful brand message.
- Serve as the primary point of contact for media inquiries and manage relationships with key media outlets.
- Work with our PR and Comms agency to support the strategy
- Develop and execute public relations strategies to enhance the brand's visibility and reputation.
- Cultivate relationships with journalists, bloggers, and industry influencers.
- Work with our PR and Comms agency to support activation
- Partner with the Internal Communications Manager to ensure alignment between external and internal communications.
- Develop, implement and manage a robust social media strategy aligned with business objectives.
- Create compelling content for various social platforms, driving brand awareness and engagement.
- Collaborate with internal teams to gather information for content creation and ensure brand consistency.
- Work with the design and content teams to produce high-quality written and visual content for social media, press releases, blog posts, and other communication channels.
- Monitor and manage the online reputation of the brand through proactive communication and issues management.
- Mitigate potential crises through effective communication strategies.
- Enhanced brand perception and thought leadership in the accountancy industry.
- Effective crisis management with minimal impact on brand reputation.
- Increased engagement and follower growth across social media platforms.
- Positive sentiment and feedback from the online community.
- Successful placement of key messages in targeted media outlets.
- Growth in positive media coverage and mentions.
- Proven experience in developing and executing social media strategies that align with business goals.
- In-depth understanding of social media analytics and tools.
- Exceptional written and verbal communication skills.
- Ability to craft compelling narratives and messages tailored to diverse audiences.
- Able to interact and collaborate with C-level executives to deliver on strategies
- Strong relationships with media outlets and demonstrated success in securing positive coverage.
- Ability to handle media inquiries and interviews effectively.
- Proven experience in planning and executing PR campaigns.
- Ability to identify and leverage opportunities for positive media coverage.
- Proficiency in supporting the creation of engaging written and visual content for various platforms.
- Experience in content ideation and planning.
- Familiarity and experience with PR and media monitoring tools for tracking media mentions and monitoring industry trends.
- Understanding of various social media platforms (eg. Facebook, Twitter, LinkedIn, Instagram) and their unique features, best practices, and audience demographics.
- Proficiency in using social media management tools for scheduling, analytics, and monitoring.
- 5+ years experience working with PR, Comms and Social
- Previous experience of line management
- Ability to lead and own social media and communication goals.
- Ability to inspire and motivate the wider team.
- Flexibility to adapt strategies based on emerging trends and industry shifts.
- Agility in responding to real-time social media and communication challenges.
- Constantly seeks innovative approaches to social media and communication strategies.
- Willingness to explore and implement new tools and techniques.
- Focused on achieving measurable results in social media metrics, brand perception, and media coverage.
- A commitment to continuous improvement and optimisation based on performance analytics.
- A competitive salary;
- Flexible working;
- 25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday;
- Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more);
- Cycle to work scheme;
- Access to the Learnably platform where you can spend your annual L&D allowance -
- Payroll giving;
- Income protection;
- Mental health support through .
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Senior PR and Communications Manager - London, United Kingdom - Dext
Description
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Who we are, what we do and why
We are Dext - the world's leading provider of accounting & bookkeeping automation software. Our products improve the efficiency and financial data workflow processes of accountants, bookkeepers, and businesses globally. We are trusted by over 1 million SMBs worldwide. Our solutions embrace AI, machine learning and emerging technologies to advance and improve the accounting process for all, to make accounting more effortless. We are recruiting for a Senior PR and Communications Manager.
As the Senior PR and Communications Manager at Dext, you will lead the charge in developing and executing a comprehensive PR, social media and communication strategy. Your role is pivotal in enhancing our brand's presence, fostering engagement, and driving effective communication with our target audiences, stakeholders, and the wider Dext community. The purpose is to position Dext as a thought leader, build brand loyalty, and amplify our key messages across earned media channels and organic social, as well as collaborating with Internal Comms to bring our brand to life for our staff and colleagues.
The role - what you'll do:
Communication Leadership
PR
Internal Comms
Social Media Strategy
Content Creation
Brand Management
Goals & Objectives
Brand Perception
Social Media Metrics
Media Coverage
About you - what we are looking for:
Below are our ideal requirements, but we hire on potential, not just on experience, and we know that some people are less likely to apply for a role if they don't meet 100% of the criteria. At Dext we are committed to cultivating a diverse, inclusive and empowering culture, so please apply if you meet the majority of these competencies. You can read more about our Diversity & Inclusion commitments here
Skills Requirements
Essentials
Strategic Social Media Management
Effective Communication
Media Relations
PR
Content Creation
Knowledge
Essentials
PR/Comms
Social
Desirables
Behaviours
Essentials
Leadership
Adaptability
Innovative Thinking
Results-Driven
What you will be part of - our values, culture and behaviours:
We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. We are uncompromising in our desire to achieve our best, day-in day-out, and we have three clear values which guide everything we do:
Be Brave - Everyone in the company has a voice to challenge ideas and the status quo.
Be Exceptional - We set high standards for ourselves. We aim to be exceptional at what we do.
Be Together - We are one team. There is no such thing as individual success without team success.
Our behaviours are how we practically live and breathe our values and are an essential part of life at Dext. Our behaviours guide us, and inform the way in which we communicate, collaborate and support each other. They are:
Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous
Benefits
What we will give you - the perks: