- Autonomously design, create and produce accurate campaign performance reports from client specification.
- Understand the full range of digital performance metrics, their typical applications and limitations; use this knowledge to ensure reports are correctly configured to meet the needs of both internal and external clients.
- Work closely with Wavemaker client servicing teams to ensure a strong relationship is developed for the open and easy communication of any reporting requirements.
- Work with the rest of the BI team to help create and develop new solutions/products for our clients.
- Keep abreast of new trends, industry news/updates and product launches and share with wider team.
- Develop a core understanding of digital advertising and ad serving technology (e.g. ad serving, vendor ad servers, web analytics, attribution, etc.) and gain accreditation where relevant.
- Develop a fluent understanding of advanced Excel and become a competent user of the of all visualisation tools available at WM (e.g. Power BI, Tableau, Data Studio, Omniscope, etc) and Google Cloud Platform.
- Practice Area KnowledgeDemonstrates knowledge of the various products, platforms or systems within their area and is a knowledge expert in trends, best practices and challenges.
- Problem SolvingApplies focused questioning and systematic research to understand the problem and wider impact. Translates business problems into solutions.
- Stakeholder RelationshipsDemonstrates knowledge of the agencies (or clients) organization structure and people, client relationships, business strategy, industry and challenges. Cultivates, nurtures and grow relationships with key clients, stakeholders and decision makers internally, externally and virtually.
- Effective CommunicationIs able to lead dialogues between and with technical and non-technical people, by presenting a strong case and negotiating well; explains things clearly, challenges ideas effectively and argues in favour of operational processes; determines and utilizes the appropriate communication channels; and, employs active listening.
- Tools ProficiencyDevelops broad range of technical skills and knowledge of key systems, platforms, tools and software. Applies technical skills and knowledge to increase efficiency and reduce manual work.
- Data Engineering & AnalysisAnalyses large sets of data and organise into an appropriate format to utilize in BI Reporting.
- Business Intelligence and VisualisationOrganises & visualises data into an appropriate format to uncover and interpret actionable insights to optimise decisions.
- Innovation & CollaborationResearch, discover, create & develop new BI solutions/products for our clients.
- deep knowledgeof our clients' business
- the confidence to challengewhat's gone before
- the support to go furtherthan we thought possible.
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Business Intelligence Executive(12 month FTC, Entry Level) - Manchester, United Kingdom - GroupM
Description
Description
Position at WavemakerBusiness Intelligence (BI) Executive
About the role:
Data underpins every area of our business and the world of media.But with so much data at our fingertips, sometimes it can feel like looking for a needle in a haystack. The Business Intelligence & Data Visualisation team have the exciting challenge of not only finding the needles but also identifyingthe best ones to analyse.
As part of the team, you will have the opportunity to learn how to meet our client's need for fast, accurate and concise reporting to aid decision making.You will develop the skills to remove the complexity and density of data and provide transformational & actionable insights for our clients.
In this role, you will:
Core skills:
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world's largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world's leading brands and businesses.
A part of GroupM, WPP's global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
We are an equal opportunities employer and support the life choices of our employees
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
