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    Demand Generation Manager - London, United Kingdom - The Digital Recruitment Company

    The Digital Recruitment Company
    The Digital Recruitment Company London, United Kingdom

    1 week ago

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    Description

    Job Description

    Demand Generation Manager

    Department Demand Generation

    Job Type Permanent

    Salary: £45,000 - £55,000

    Location: London - Hybrid 3 days a week in office

    Consultant: Mags Rendle

    The Company

    This is your opportunity to work for an impressive company at the forefront of utilising cutting- edge technologies and innovative mobility research methods who are proudly helping 300+ local councils,

    investors, as well as some of the largest retail and real estate companies stay ahead in

    their industries.

    A leading B2B SaaS software company who provide data intelligence, delivering accurate and actionable mobility insights to empower strategic professionals in government, retail, real estate, and finance to make informed decisions are looking to build their marketing team – This is an exciting time to be joining them as they continue to grow.

    In their continuous pursuit of excellence, they're embarking on a journey to further amplify

    their presence and impact and looking to recruit a Demand Generation Manager.

    The Role

    You will be responsible for the creation and execution of the demand generation programme for the company and introducing the platforms and processes to turn our investment into results.

    Responsibilities include

    • and execute comprehensive demand generation strategies to drive inbound leads
    • and manage paid advertising campaigns across Google AdWords, LinkedIn and other channels to find qualified prospects that fit our ICP, converting them, optimising for lead generation and conversion into qualified leads for our SDR team.
    • the management and optimisation of the website, ensuring it is optimised for lead generation and conversion through technical SEO, CRO, and other relevant tactics.
    • leads, through ad retargeting and nurture programs to develop their interest and engagement with the company
    • data for our prospect database using the most effective GDPR compliant datasources.
    • closely with the sales team to ensure seamless lead handoff and alignment on lead qualification criteria.
    • all marketing systems and data including HubSpot, WordPress, Google Analytics, Google Ads, SEMRush & SurferSEO.
    • real time and periodic reporting of investment and all marketing KPIs from web traffic to leads to pipeline and revenue, having built the attribution model to understand these contributions.

    Measuring success: The ultimate measurement of this role will be the value of the pipeline generated by the programs you create. Leading indicators of success include core demand generation KPIs including web traffic, website conversions, lead response rates, conversion and return on investment made.

    To support these you will need to

    • an understanding of the market for location insights -
    • a strategy to reach our buyers, understanding where they look and what they look for.
    • the ideal prospect journey for buyers to find them and the learn and hear about their solutions, engage in their content, and come to them for answers.
    • accountable for results

    You will be part of our growing marketing team, collaborating closely with our product and content marketing managers working together on an integrated marketing plan. You will be able to invest a six-figure paid marketing budget and have access to all the latest digital marketing platforms.

    Experience (About you)

    • ideal candidate will have had enough experience (likely 4+ years) to be able confidently to identify, evaluate and communicate different approaches to capitalising on the DG opportunity. They will have real-world experience to draw upon that informs their chosen approach, the ability to communicate that clearly and the skills required to work collaboratively with others to achieve it.
    • success in creating and managing paid advertising campaigns across various platforms, with a focus on lead generation and conversion.
    • responsibility for B2B marketinginvestment of at least £100k p.a. with demonstrable return.

    Qualifications & Skills

    • degree in marketing, Business, or related field. Strong analytical skills with the ability to interpret data, analyse campaign performance, and make data-driven decisions to optimise results.
    • communication and collaboration skills, with the ability to work cross-functionally and effectively communicate campaign strategies and performance metrics.
    • in marketing automation tools (ideally Wordpress, HubSpot, Google Analytics, Google Ads, SEMRush & SurferSEO).
    • thinking and problem-solving skills, with a proactive and results-driven mindset.

    Why apply

    Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career. They offer a supportive, welcoming and friendly working environment, including hybrid working. They will take your career seriously to enable you to be the best you can be.

    Apply below and I will be in touch to discuss the company, the role and opportunity with you further.

    The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

    To apply for this role please contact us at:

    Mags Rendle

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