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    Manager - Part Time - London, United Kingdom - Workday, Inc.

    Workday, Inc.
    Workday, Inc. London, United Kingdom

    2 weeks ago

    Default job background
    Part time
    Description
    Senior Manager, Global SEO page is loaded Senior Manager, Global SEO

    Apply remote type Flex locations United Kingdom, London time type Full Time posted on Posted 6 Days Ago job requisition id JR-81368 Your work days are brighter here.

    At Workday, it all began with a conversation over breakfast.

    When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.

    That's why we look after our people, communities and the planet while still being profitable.

    Join a team dedicated to creating connected digital experiences that inspire our prospects, our customers and our employees We are forward thinking digital leaders who fuel Workday's growth by delivering impactful experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world.

    You will report to the VP of Digital Marketing to craft our SEO program and envision a One Search approach in partnership with your PPC colleagues.

    Our Digital Marketing team is growing, and we'd love to add another dedicated, hard-working, reliable, and fun workmate to our team You will lead our global Search Engine Optimization (SEO) strategy across North America, EMEA and APJ.

    A catalyst to the growth of Workday's digital marketing efforts is supporting organic growth goals with a proven understanding of all aspects of SEO from an on-page, off-page, and technical standpoint and seeing opportunities to work across channels to provide the most value.

    Bring to bear your skills in quality assurance, results assessment and metrics evaluation to turn numbers into a narrative to identify data based implications that help define the next strategic action.

    Lead the global SEO team, and strategy, ensuring its implementation aligns with an agreed roadmap.

    Manage external SEO vendor/agency for peak performance, conducting business reviews, quality checks and directing statements of work to augment and optimize Workday's global SEO efforts.

    Work closely with Content, Web Production and Localisation teams to ensure content is SEO optimized across priority markets. Identify gaps in current content processes and recommend changes as required.

    Improve organic growth, while working closely with digital, content marketing, paid search, solution marketing, integrated marketing, and writing counterparts.

    Identify skill gaps and work with Digital leaders to create and fill needed positions with suitable candidates. Ensure a smooth and effective onboarding of new employees and embrace performance management function within the SEO team.
    Collaborate with Digital Marketing Managers and Content Marketing Managers on webpage/blog optimizations and conversion rate improvements.

    Conduct relevant SEO research and take a data-driven approach in the creation of audience profiles to inform SEO strategies.

    Prepares and leads content pitches and other SEO strategy proposals delivered to key partners.

    Partner with North America, APJ and EMEA Digital Marketing team to align on SEO governance standards and a global operational approach.

    Stay up-to-date with the latest SEO and digital marketing trends and best practices.

    Be a SEO evangelist within the company by helping internal teams understand how SEO can help drive conversions through organic growth.

    Analyze performance and benchmark against competitors and prepare and present performance reports to internal stakeholders.

    10 + years of related experience with a Bachelor's degree with 5 years experience leading a team of 5 or more members.

    Expert across SEO subject matter inclusive of keyword research, content optimization, link acquisition, and technical optimization. Understanding of technical SEO (meta, core web vitals, schema, , and XML sitemaps).
    Experience with SEO tools such as BrightEdge, Search Console, Oncrawl, or any other enterprise SEO platform.
    Experience with multi-lingual and multi-regional sites, using best practices for international SEO methodologies.
    Experience with web analytics tools like Adobe Analytics or Google Analytics, as well as productivity tools (MS Word/Excel/PPT and/or Google docs/sheets/slide), and experience with content management systems such as Adobe AEM
    Experience with project management software, Workfront experience a plus.
    Enterprise software and/or B2B experience is highly desirable.

    Our Approach to Flexible Work

    With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.

    We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).

    This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.

    Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

    If so, ask your connection at Workday about our Employee Referral process
    #
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