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    Digital Marketing Manager – Curl Specialist - London, United Kingdom - Arthur Edward

    Arthur Edward
    Arthur Edward London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Digital Marketing Manager – Curl Specialist – Central London – £38-40,

    Are you a digital dynamo with curly hair and creativity?

    Can you drive influencer and social media campaigns, using your own curls to show how it's done?

    Join a breakthrough, disruptive haircare company and lead electrifying marketing campaigns that light up social media, woo influencers, and forge powerful partnerships.

    Use your creativity and digital know-how to captivate and inspire the vibrant curly hair community. You will showcase the brand's fabulous products on your own hair, so a head full of curly or textured hair is a must for the role.

    Key Responsibilities:

  • Develop and execute social media and influencer marketing strategies
  • Produce engaging content and manage the newly launched TikTok channel, plus new channels in future
  • Identify and onboard UK-based influencers as brand partners
  • Grow the brand's curly hair community through strategic collaborations
  • Analyse campaign performance and seek out new opportunities
  • Embrace an entrepreneurial, creative approach to marketing

    • Candidate Requirements:

  • Demonstrable experience in digital marketing or social media within personal care; ideally haircare
  • A deep understanding of what motivates the curly hair audience, how to engage and educate them and what makes curly hair unique
  • Demonstrable video creation and editing skills
  • An enthusiastic, organized team player who thrives in a fast-paced environment
  • A strong interest in ecommerce, digital marketing, and all aspects of social media

    • This is a hybrid role, with 3 days per week in the Central London office.

    Arthur Edward is a leading beauty, personal care and FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.

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