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    Research Director - London, United Kingdom - CreativeX

    CreativeX
    CreativeX London, United Kingdom

    5 days ago

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    Description

    Title:
    Head of Creative Insights

    Job Location:
    London, England or New York City, NY - Full Time (Hybrid)


    Start Date:
    ASAP/Flexible

    CreativeX is B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data.

    Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more.

    We use computer vision and other machine learning techniques to extract creative data from our clients' digital imagery and video and transform those previously dark signals into standardised data at industrial scale.

    This creates a new, unique and powerful first-party dataset that represents the last and most impactful untapped reservoir of advertising performance.

    That's because multiple studies have shown that the "creative" itself is responsible for half of sales lift online, higher than reach, targeting, brand, & recency combined.

    Marketers have always intuitively understood that there is something magic within the ad itself, whether the music, branding elements, a product hero shot, or the warm smile of a satisfied customer that inspires viewers and motivates them to form an opinion or take an action.

    But creative impact has always been the least analysed and least understood component of a complex set of marketing variables.

    We're an end-to-end solution to ingest, process, and analyse content at scale.

    We help brands isolate creative elements so they can be analysed against downstream ad impact metrics, from clickthrough rates to brand lift.

    By extracting these creative attributes from within the asset itself, and interrogating that Creative Database with data science and curiosity-driven human insights, we've unlocked a unique first-party database of Creative Data to scale creative decisions with confidence.

    Our objective is to help marketing organisations power every creative decision with data.

    To do so more effectively, we need to reorganise our existing analytical capabilities into a new, standalone function and stand up a world-class creative insights team.

    As CreativeX's first Head of Creative Insights you will have a once-in-a-career opportunity to make an outsized impact on one of the frontiers of advertising innovation.

    You will influence company strategy in this area and establish the operating infrastructure to deliver specific, detailed, and trenchant analysis on an enterprise scale.

    You will support our field of Sales Directors focussed on new business sales and you'll cultivate relationships with our high priority enterprise accounts, where our economic buyers sit within the marketing organisations of global brands.

    You are an intellectually curious data nerd and proud of it. Building an early stage startup is not for the weak-kneed or faint-hearted.

    You will ensure that every piece of research that leaves the building under the CreativeX brand is clear-sighted, on-point and methodologically bulletproof.

    Build a set of repeatable, scalable research methods and practices that can serve a growing client base with timely analysis on deliverable deadlines measured in weeks, not months.

    Determine and implement the methodology by which the business impact of individual Creative Data Applications is analysed and calculated.

    Develop and direct ad hoc client Insights projects based on creative data, identifying relationships between creative elements and client's marketing KPIs and business objectives.

    Articulate the value of CreativeX data and its impact across enterprise clients at all levels to pave the way for how creative data can be used to measure and improve advertising effectiveness.

    Own CreativeX's commercial strategy for the delivery of Insights capabilities
    Own senior relationships with CreativeX clients and our ecosystem partners (e.g. and collaborate on joint Insights projects and original research.
    Interpret third party and industry research to distil and communicate relevant findings across the business

    Possess in-depth, practical knowledge of the modern advertising ecosystem, including creative and media agencies, media platforms, ad units, measurement and research providers.

    A passionate student of the history, culture and craft of advertising.
    Bachelor's degree in mathematics, statistics, data science, computer science, or related field. Master's degree preferred.
    Data-driven and passionate about the power of data and insights.
    Knowledgeable in SQL, R, and Python, along with visualisation tools such as Tableau, Looker or QuickSight
    An MBA a plus, start up experience a plus
    Fully paid medical, dental, and vision (US) and Private medical insurance (UK)
    Generous time off + bank holidays
    Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
    3-month full pay parenting leave for all employees who have been with the company for one (1) year
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