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Head of Brand - Abingdon, Oxfordshire, United Kingdom - Taylor & Francis Group
Description
Senior Marketing Manager - Acquisitions & Retention~ Full-time Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. We have an exciting opportunity to join our Propositions and Partnerships marketing team as a Senior Marketing Manager – Acquisition & Retention. Partnerships are key to our success as a global academic publisher. We contract with hundreds of academic and professional societies, associations, institutions and other organisations to publish research in journals and books, and we build and develop partnerships with Key Opinion Leaders, Editors and editorial board members on delivery and promotion of research. This role expertly leads on the planning and delivery of compelling propositions and marketing plans to meet the needs of these partners, expanding acquisition, engagement, retention and renewal. This role will lead a team of Marketing Managers to plan campaigns and deliver briefs to the specialist marketing functions that clearly articulate outcomes and business drivers to support our propositions and partnerships goals.
Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. and Key Opinion Leaders, working with Marketing Managers.
~ Societies & Partners :
Work with the Director of Marketing and Marketing Managers to build a pipeline of partner leads mapped to revenue targets and ensure consistent delivery of proposition and brand in competitive tenders.
~ Work with Marketing Manager to deliver a pipeline of Key Opinion Leaders aligned to business drivers, with clear processes, outcomes and measures of success.~ Editor proposition :
take the lead on utilizing data and insights to ensure the voice of the customer influences the development of the T&F editor proposition.
~ Work with Managers and colleagues across the business to evolve and grow Engagement Programs for all three customer groups building on successes and developing new processes and services. Ability to motivate others, flexible and adaptable with the ability to successfully work across teams and functions, in a matrixed environment~ Self-driven ensuring strategies are successfully implemented to achieve long-term sustainable results.
~ Data-driven and customer-focused with the ability to drive insights from complex data and champion the voice of the customer. An excellent work/life balance with a fantastic, flexible working culture.
~25 days annual leave per year
~3 additional discretionary days off during the holiday season at the end of the year
~AXA private medical
~ Employee assistance programme – offering 24/7 well-being support
~ Performance bonus
~ Share Match – Plan that matches every share purchased with two free shares.
~ Life assurance, plus optical and medical care.
Taylor & Francis has flexible hybrid working options for how employees can work based on their role. This role will be based predominantly from home in the UK, with regular travelto our office inMilton Park, Oxfordshire.
This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.
We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working.To find out more about our business and the great career opportunities please go to our Careers Site:
Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture.
