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    Global Brand Proposition Manager - London, United Kingdom - Trainline

    Trainline
    Trainline London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Job Description

    Reporting into the Global Brand Proposition Lead the Global Brand Proposition Manager will be responsible for exploration and development of global proposition across all markets and making sure it is delivered in line with insights and research A firstclass collaborator based in London you will be working across multiple teams at Trainline to create and execute propositions that are in support of customer and market insight and the business and commercial teams initiatives and OKRs

    Responsibilities

  • Insights: Adopt insight and data led approach to proposition development and continually review to ensure it meets customers needs
  • Organize insights and data across our UX Research Data Science and Brand Insights teams to understand our customer segments and develop hypothesis on our propositionsLead brief alongside Head of Brand Insights on any insight and knowledge gaps needed to develop propositionAnalyze and research external market and competitors to bring in innovative ideas for future proposition developmentWork with Country Managers and local specialist teams to understand the market and customer challenges the value we provide and create competitive and compelling solutionsDevelopment amp; Testing: build collaborative relationships with stakeholders to develop and test propositionsCollaborate with Product and UX teams to develop roadmap on proposition development within ProductCollaborate with local Senior Brand Managers to develop testing and proposition messaging roadmap within Brand and Marketing channelsDefine proposition success measurement framework and reporting to share results with stakeholdersApply behavioural science tactics and learnings to design hypothesis to testProposition Delivery amp; Execution: ensure and be a guardian of proposition going into marketDevelop guidelines and guardrails with Senior Brand Managers Content Studio and Growth team to execute proposition in Brand marketingInternal communication of proposition to ensure buyin and consistent understanding across organizationMeasure and track the product and marketing impressions that the proposition is impactingQualifications Have a curious mindset and explore difficult problems with energy and enthusiasm Experience working in a tech related industry comfortable with the fastpaced nature of the business Confident managing multiple stakeholders providing clear communication direction and support Organization comes naturally to you and you will have experience managing proposition development and delivery Strong analytical skills; able to develop hypotheses insight briefs and interpret data to aid decision making Experience managing external partners and agencies Comfortable communicating to senior management Experience juggling multiple projects and balancing priorities Strong familiarity with both brand and performance KPIs Experience working in Global teams across markets is a plus Excellent written and verbal communication skills
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