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    Marketing Officer - Leeds, United Kingdom - Juice Personnel

    Juice Personnel
    Juice Personnel Leeds, United Kingdom

    2 days ago

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    Description
    Home Jobs Senior Marketing Executive
    ~ Hours:
    Monday to Friday 35 hours per week (Office based role)

    Juice Personnel Ltd are excited to be recruiting Senior Marketing Executive for our client who are based in Leeds.

    Working alongside company founder as a strategic adviser, the purpose of the Senior Marketing Executive is to plan, execute and deliver successful digital marketing campaigns and strategies.

    You will therefore be responsible for setting the strategic marketing direction, raising brand awareness and reputation, building relationships and increasing revenue for both the Company and its clients.

    The Senior Marketing Executive will be responsible for delivering KPIs using various marketing channels including socials, emails, SEO & PPC across a busy range of clients, while providing direction and staff up-skilling to ensure the marketing team deliver on set standards.

    The role holder is accountable for keeping up-to-date with the latest digital marketing techniques and reporting methods.

    Additionally, ensuring the services provided are delivered in an efficient manner, leveraging content and tools, and maximising productivity through streamlined processes.

    Develop and implement digital marketing strategies to meet the company's marketing objectives and KPIs
    Pro-actively seek the best marketing channels and sub-channels to achieve campaign goals
    Plan and execute digital marketing campaigns across various channels, including social media, email marketing, SEO, SEM, content marketing, and display advertising
    Manage and allocate budgets for digital marketing campaigns effectively, ensuring cost efficiency and a positive ROI
    Update internal project management software, assigning tasks and deadlines where appropriate
    Build audience profiles and decide on the best marketing channels to communicate with them
    Create and maintain a strong presence on social media platforms, engaging with the audience, and promoting brand awareness
    Research and create effective and engaging content for social media campaigns
    Develop and execute email marketing campaigns, including list segmentation, content creation, and A/B testing for optimal engagement
    Work alongside the marketing team to ensure delivery of KPIs across all channels including SEO & PPC, and take restorative measures where appropriate to ensure team alignment
    Pro-actively support the company Director with ad-hoc projects
    Ensure account KPIs are achieved across all channels for all clients
    Deliver insightful, data-led reports and present results to stakeholders
    Manage marketing calendars, ensuring all deadlines are achieved and scheduling is kept up-to-date
    Supervise and guide junior digital marketing team members, providing mentorship, training, and performance evaluations
    Take a wider responsibility of company projects and chair team meetings
    Provide leadership and support to marketing team
    Manage performance development and appraisals
    Effectively identify and contribute to learning and development opportunities
    Suggest and deliver new marketing methods with sign-off from Company Director(s)
    Minimum of 5 years of experience in content creation
    Proven track record of successful engagement in client meetings and building strong, lasting relationships
    Demonstrated ability to consistently meet and exceed key performance indicators (KPIs) related to content performance
    Creative mindset with the ability to think strategically and translate ideas into impactful content
    We offer CV writing, career advice, interview preparation (and more), and we don't charge you a penny
    What we do ask is that you're honest with both parties.

    Our in-depth market knowledge is second to none, and our links with local businesses cover the whole of West Yorkshire, giving us access to hundreds of available opportunities.

    We will fully manage your application and can offer advice, guidance, or a friendly chat should you need us to
    If in doubt – pick up the phone.
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