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    Global Data Lead - London, United Kingdom - Publicis Media

    Publicis Media
    Publicis Media London, United Kingdom

    Found in: Talent UK C2 - 2 days ago

    Default job background
    Full time
    Description

    Job Description

    As the Global Data Lead, you will play a pivotal role in setting the direction for Constellation's data services for Samsung across the globe. With Samsung investing heavily in digital media and managing billions of interactions with consumers annually, this role offers an unparalleled opportunity to shape data-driven strategies that enhance consumer experiences, drive sales, and optimize return on investment.

    The role will set the strategy, scope projects, oversee deployment and measure results to cover Paid media, Owned media and CRM data. You will have a working knowledge of all these areas but will be supported by the paid media, analytics, data engineering, commerce, owned and CRM teams.

    Key Responsibilities

  • Lead the Data & MarTech relationship with Samsung around the world, developing and implementing an annual strategy to improve the quality of our service.
  • Build strong relationships with Samsung clients, internal teams and the key Samsung partners such as Google and Adobe, unlocking partner funding where relevant
  • Proactively identifying emerging opportunities, threats, gaps & present solutions to Samsung such as AI. Bring together the best of Publicis services and other tech & media partners to address these opportunities and meet Samsung's needs.
  • Develop responses to Samsung RFPs, leading global responses for data, and supporting local teams for local responses to Data, Media, Owned and CRM briefs.
  • Bring suite agnostic experience, use their expertise to help guide Samsung on solution evaluation.

    • Qualifications

    Who we are looking for;

  • A strong data practitioner, with experience gained from within a digital agency, client digital/data role, data agency, media agency or other similar role.
  • Paid, owned, website, & commerce data experience.
  • Strong knowledge of key digital platforms, CRM, data and web analytics providers, including Adobe Marketing Cloud, GMP, GCP, Meta and other partners.
  • Strong knowledge of data management, analytics with experience of deploying data & analytics projects across large accounts.
  • Have managed multi- million budgets across an international scope.
  • Flexibility to travel internationally from time-to-time (~12x per year).
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