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    Head of Demand Generation - Cambridge, Cambridgeshire, United Kingdom - RealVNC

    RealVNC
    RealVNC Cambridge, Cambridgeshire, United Kingdom

    3 weeks ago

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    Description

    RealVNC is a multi-award-winning company in the large and fast-growing market for remote access and remote support solutions, with customers in 160 countries.

    As the original developers of VNC remote access technology our software is used by hundreds of millions of users worldwide from the non-technical home user to IT professionals from global companies, such as Intel, IBM, NASA, Shell, DreamWorks and Philips.

    Our lead product, VNC Connect, allows users to connect securely to a remote device anywhere in the world, see its screen in real-time, and take control as though sitting in front of it.

    The product has been deployed across a myriad of use cases, from basic remote access and remote support, through to deploying the software onto connected devices such as medical ventilators, set-top boxes, heavy industrial machinery and more.

    With investment from Livingbridge Private Equity, we are entering the next chapter in our growth journey and are expanding our team based in Cambridge.

    We are looking for a strong performance marketer with experience in optimising the funnel across a mix of demand generation initiatives.

    You have a growth mindset, know how to generate high-quality leads and nurture them to sales opportunities.
    Combine a strong demand generation strategy with hands on execution to drive new trials, accounts and sales opportunities at a profitable cost
    Test and scale a mix of initiatives to drive traffic and leads/trials, including Paid Search, Paid Social, webinars, events or channel partner campaigns
    Run and optimise a trial nurture and reactivation programme to convert trial into accounts, managing email automation and other relevant CRM channels
    Partner with Sales to improve lead quality and jointly optimise the journey from lead to sale
    Collaborate with the Website team to convert trials to accounts through a tailored user experience, align with SEO to inform Paid Search strategy
    Work closely with Product Marketing, Content and Design to deliver a compelling proposition and high-quality creative execution at all touch points
    Manage a team of Campaign Managers, Performance Marketers and Marketing Operations specialists, currently 2 direct reports and 1 freelancer
    Monitor and report on funnel performance on a daily/weekly/monthly basis to ensure we are delivering in-line with business KPIs

    We are looking for a highly commercially aware team player with a self-starter approach who has a proven track record of success in demand generation or performance marketing.

    You'll enjoy building relationships and being part of a performance driven team. Demonstrable experience in leading a demand generation or performance marketing function
    A strong background in Paid Search, CRM / Email automation and someone who lives and breathes the funnel from first touch to a new customer
    Highly numerate and analytically minded – able to translate analysis into action to boost performance
    This role offers a great opportunity to have a real impact and add value in our agile work. We also offer generous benefits, including a contributory pension and private dental and medical care.

    Currently we are all working remotely, post COVID-19, we will be operating a hybrid work environment where employees combine working remotely and working from the office.

    You will therefore need to be able to easily commute to our Cambridge office for meetings on a regular basis.

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