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    Brand Manager - United Kingdom - Lotus Bakeries, Milan

    Lotus Bakeries, Milan
    Lotus Bakeries, Milan United Kingdom

    6 days ago

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    Description

    About Us Peter's Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries and is now listed in Tesco, Asda, Waitrose, Sainsbury's, Ocado, Booths, Wholefoods and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across Grocery outlets, food service and speciality stores.

    Reporting to the Marketing Director, you will execute brand strategies that significantly grow household penetration and brand awareness. You will be the face of the brand, managing our communication, our online community and helping us maintain our strong brand reputation. This includes delivering engaging content, PR, working with influencers and advertising to help us reach new consumers.

    Alongside living our T.O.P. values of Team Spirit, Open Dialogue and Passion, below is where you'll spend most of your time:

    Consumer Activation: Lead and implement best in class consumer activation plans with evaluation ensuring all activities link back to our strategies to deliver the plan.

    Content & Community Management: Own all content development working with influencers, brand partnerships and community management.

    Product Management: Keep on top of trends and analyse portfolio performance to keep the brand proposition ahead of the competition, identifying growth opportunities.

    New product launches: Deliver yearly NPD launches with detailed go to market plans including sell ins, packaging design and comms launch plans – working alongside product development, sales and category from concept through to launch and evaluation.

    Profile

    About You

    We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As Brand Manager you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible.

    Knowledge & Experience

    Min 2-3 years relevant Marketing experience in an FMCG business

    Experience working in a brand team, where you have managed through the line campaigns.

    Experience with social media: scheduling and analytics tools

    Experience of Owned Media: content development and working with influencers & brand partnerships

    Experience managing websites, ideally with WordPress, and using Google Analytics

    Nice to have: Digital Marketing campaign experience

    Experience with management skills including working cross-functionally

    A good understanding ofagency managementand the ability to plan, measure and execute marketing campaigns and strategies

    Drawing out insights from data

    Good understanding of speciality food brands

    Key Attributes

    Creative

    Pro-active

    Analytical thinker

    Good communication skills, both oral and written

    Passionate about being part of the growth of the Peter's Yard business

    Dynamic and people-focussed: able to excite others both internal and external to the business about what you're trying to achieve

    "What I like the most about my role is to be surrounded by a very motivated and enthusiastic team who are, just like me, willing to go the extra mile to achieve common goals. " Offer

    Flexible Depending on individual experience

    Do you want to be part of a terrific team with the ambition to create small momentsof happiness every day? Meet our people, discover their unique skills and get excitedto join them in a great work environment.

    #J-18808-Ljbffr
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