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    Senior Product Marketing Manager - Doncaster, South Yorkshire, United Kingdom - Thornton Gregory LTD

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    Description

    The company has a world-class leadership team and the financial backing (+€100m invested last year) of one of the biggest media companies in Europe.

    The role has is highly impactful and visible and will help shape this key component of their go-to-market.

    It also has the opportunity to build a team around it as the companies scales its revenues so exciting from a learning and career development perspective.

    We are looking for people who can spend 3 days a week in Hamburg so ideally located nearby or are willing to relocate (with full financial package offered).

    The company also offers a host of incredible benefits such as an education package, activity package, in-house gym with a personal trainer/ classes, 3 weeks per year of "work from anywhere" scheme and a virtual wealth building scheme.

    Conduct market research and understand customer needs to define the target market and position our product effectively.

    Define and articulate the Ideal Customer Profile for our product, taking into account factors such as demographics, psychographics, buying behaviour, and more.


    Define pricing and packaging:

    Work with the team to determine the most effective pricing and packaging strategy for our product, taking into account the target market, competitive landscape, and the value proposition of the product.

    Use market research and customer feedback, and refine the product positioning to ensure that it meets the needs of the target market.

    Deep understanding of the App Marketing and Analytics industry, including the customers, their needs, and the competitive landscape.
    Think critically and develop long-term strategies to drive growth and success.

    Experience:

    Relevant experience in product marketing, including experience working in a SaaS startup or a similar fast-paced, high-growth environment, is highly desirable.


    Plus:
    Experience with pricing and packaging strategies.

    If you have a passion for product marketing and a drive to succeed, we would love to hear from you.



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