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    Digital Project Associate - London, United Kingdom - Gordon Brothers Group

    Gordon Brothers Group
    Gordon Brothers Group London, United Kingdom

    1 week ago

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    Description
    Associate, EMEA Marketing page is loaded Associate, EMEA Marketing
    Apply remote type Hybrid London locations London time type Full time posted on Posted 2 Days Ago job requisition id R Description

    Gordon Brothers, the global leader in maximising asset value for its clients worldwide, is recruiting a Marketing Associate in London to support its EMEA business.

    This position reports to the Director, EMEA Marketing and will involve working closely with members of the global marketing team in Boston and business stakeholders to develop and deliver innovative campaigns and experiences for clients.

    The role will positively contribute to the growth and success of our business in EMEA by spearheading our regional events programme and coordinating impactful marketing campaigns to drive engagement and lead generation.

    In addition, this role requires keeping internal stakeholders and wider teams abreast of marketing activities and deliverables.

    Coordinate the planning and organisation of flagship EMEA events and memberships, optimsing our presence at conferences, networking events, webinars, and our own proprietary business forums to maximise impact and engagement.

    Ensure timely and effective promotion pre, during, and post event to extend reach and exposure.

    Aid in the planning, execution, and scheduling of integrated digital marketing campaigns, leveraging automation where applicable, across web, email, social, and paid advertising.

    Create, refine and optimise marketing content for events and campaigns in partnership with the global marketing team ensuring alignment with business objectives and maintaining adherence to brand guidelines.

    Working closely with business stakeholders in the generation and nurturing of leads through the scheduling of regular and targeted campaigns and activities, including events, email, SEO, paid and organic media.

    Accurately capture and maintain relevant EMEA CRM marketing data within the marketing technology stack.


    Data Analysis:
    ~ Contribute to the analysis and reporting of marketing performance data for campaigns and events using tools like Google Analytics, social media insights, and CRM to track key metrics, identify trends, and provide actionable insights for campaign optimisation.


    Event Marketing:

    Proficient in event marketing strategies, including event design, planning, and execution, with a keen focus on creating end-to-end experiences that resonate with attendees and drive desired outcomes.


    Digital Marketing:
    Ideally some previous experience using web and social content management and analytics, CRM and marketing automation tools.

    Project Management :

    Strong organisational skills to efficiently manage multiple projects concurrently, prioritise tasks, liaise with stakeholders, and closely collaborate with the marketing team to meet deadlines within a dynamic environment.


    Analytical Focus:

    Proficient in analysing data including capturing attendee feedback, engagement metrics, and other event and campaign-related data to inform future marketing strategies.


    Attention to Detail:

    Due to the complexity of our business we need an individual able to understand and ensure accuracy and quality in all aspects of their role.


    Continuous Learning and Adaptation:

    Willingness to learn new skills and adapt to changes in event marketing trends, technologies, and best practices, demonstrating an eagerness to stay abreast of industry advancements and incorporate innovative event design and follow-up strategies.

    Maintain a highly professional, flexible approach to navigate unexpected challenges effectively.
    Possess a Bachelor's degree or equivalent qualification in Marketing, Communications, or a related field.
    ~4+ years of proven B2B marketing experience, preferably in a multinational or global professional services organisation.
    ~ Familiarity with marketing tools and platforms including WordPress, Google Analytics, CRM, email marketing, marketing automation, social media management tools.
    ~ Experienced with MS Office solutions, including Teams, PowerPoint, Word, and Excel, to support marketing initiatives effectively.

    Since 1903, Gordon Brothers has helped lenders, operating companies, advisors, and investors move forward through change. Headquartered in Boston, Gordon Brothers is comprised of approximately 500 professionals across North America, EMEA, and APAC regions.

    Whether to fuel growth or facilitate strategic consolidation, we work across industries and around the world to put assets to their highest and best use.

    Gordon Brothers offers a competitive total compensation package including base salary and incentive plan, benefits allowance and more.
    Gordon Brothers is an equal opportunity employer and strongly supports diversity in the workplace.

    It is the policy of Gordon Brothers to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.

    This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

    Reasonable accommodation is available for qualified individuals with disabilities, upon request.

    In compliance with the Disability Discrimination Act 1995, please contact the Human Resources department if you have a disability and need reasonable accommodation with any part the application process.

    To request disability accommodation in the application process, contact Human Resources. #
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