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    Brand Marketing Senior Manager - Reading, Berkshire, United Kingdom - Riot Games

    Riot Games
    Riot Games Reading, Berkshire, United Kingdom

    6 days ago

    Default job background
    Description
    Dublin, Ireland - Berlin, Germany - Barcelona, Spain - Dubai, UAE - Istanbul, Turkey - Paris, France

    As Principal Brand Manager, VALORANT EMEA you will be responsible for supporting the EMEA brand narrative and overall go to market strategy for VALORANT capturing the imagination of the EMEA audience, both game and esports, and bringing the next generation of players to the game, in particular on consoles.

    You will work with a team of strategic partners like creative, community, and channel strategy.

    Marketing and brand management at Riot Games uses insights and experience with brand strategy and management to establish and inspire others with a clear vision for the product and experiences, while guiding teams towards delivering incredible levels of player focus in EMEA.

    You will report to the Senior Manager, Brand, VALORANT EMEA.

    This role can be based in Reading (UK), Berlin (Germany), Paris (France), Barcelona (Spain), Istanbul (Türkiye), Dubai (UAE), or Dublin (Ireland).

    Support development of product marketing strategies (including vision, goals, roadmap, and prioritization) for VALORANT, incorporating both game and esports, and with a focus on the console player audiences in the region.

    Provide marketing insight and guidance to the EMEA brand and marketing teams, advocating for the results of publishing activity.

    Ensure that your marketing programs are aligned with the regional product lead's goals, target audiences, and core brand strategy for VALORANT.

    Set objectives and key results for the game marketing efforts, also in collaboration with console 1st parties, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future console audience and landscape.

    Support regional product lead in representing EMEA console players and EMEA esports publishing in Riot's game experience rooms
    6+ years of experience managing successful brand and marketing campaigns in the video game, technology, esports, broadcasting or entertainment industry, throughout all stages of the production lifecycle of a product or experience
    ~4+ years of experience working on console platforms (Sony, Microsoft, Nintendo) in the EMEA region
    ~ Strong knowledge of marketing disciplines and building cohesive campaign strategy and plans
    ~ Besides English you are multilingual in one of the main EMEA market languages (French, German, Spanish, Turkish, Arabic, or Polish)

    We will look at your past studies and experience, but for this role, we also look for dedicated people with a personal relationship with games.

    It's our policy to provide equal employment opportunities for all applicants and members of Riot Games. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you
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