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    Marketing Analyst - London, United Kingdom - Salesforce, Inc.

    Salesforce, Inc.
    Salesforce, Inc. London, United Kingdom

    1 week ago

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    Description

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    Senior Marketing Analyst, Programmatic - Public sector page is loaded Senior Marketing Analyst, Programmatic - Public sector

    Apply remote type Office - Flexible locations United Kingdom - London time type Full time posted on Posted 3 Days Ago job requisition id JR238671 To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

    Marketing & Communications Job Details
    About Salesforce
    We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.

    Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

    And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

    Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media.

    We're looking for versatile marketers who are curious, analytical, and have a passion for digital marketing support building this world-class organization.

    As a Programmatic Strategist into Public Sector, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio.

    Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving impact with our partners in Sales.

    You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.

    As a key member of the Media Lab, you will:
    Serve as in-house guide on everything programmatic – planning and execution to strategy and reporting
    Run budgets, target attainment, media strategy, campaign and ad optimization, testing, performance critical metrics, and overall programmatic roadmap
    Amplify every media dollar spend by monitoring, analyzing, and optimizing campaign performance
    Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance
    Research new, innovative tactics that boost campaign operations and increase digital business impact
    Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries
    Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucial
    Skills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.)

    Budget Management and ROI Analysis:
    Knowledge of government structures, policies, and processes is crucial. Understanding how public sector organizations operate and make decisions is essential
    Familiarity with legal and regulatory frameworks specific to the public sector is a plus. Thrive in a fast-paced environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion
    Proficiency in using data visualization tools such as Tableau and Datorama
    Proficiency in Excel and/or Google Sheets
    Fluent in written and spoken English
    Accommodations

    If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

    We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme.

    If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

    At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.

    Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

    Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .
    Salesforce welcomes all.
    Senior Marketing Analyst, Channel Strategy - Public Sector
    remote type Office - Flexible locations United Kingdom - London time type Full time posted on Posted 3 Days Ago Media Strategy & Planning, Senior Analyst
    remote type Office - Flexible locations United Kingdom - London time type Full time posted on Posted 13 Days Ago Senior Analyst, Campaign Operations

    remote type Office - Flexible locations United Kingdom - London time type Full time posted on Posted 30+ Days Ago We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM.

    Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

    And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

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