Head of Marketing - Bury St Edmunds, Suffolk, United Kingdom - Green Light Trust

Description

Essential Information:

Hours of Work: We're looking for the right candidate, so we're open to discussing working hours. This role would suit someone looking for a part time Senior Leadership role

Salary: £45,559 – £50,708 per year (depending on experience, pro-rata)

Vacancy Type: Permanent

Location: This is a hybrid role, based from home. There's regular remote working and frequent travel to our HQ in Bury St Edmunds and our other sites across Norfolk and Suffolk

Role Type: Strategic Leadership

Reports to: CEO

Interviews for this role will be held on the morning of Tuesday 28th May 2024.

Whilst we're very grateful for your support in helping us fill this role, we won't be accepting applicants for this post from any Recruitment Agencies.

The Role:

As Head of Marketing & Fundraising you will play a pivotal role in developing and diversifying income for the Charity and establishing Green Light Trust (GLT) as the leading provider of nature-based mental health support services in the East of England. You'll be accountable for a variety of functions including marketing & communications, fundraising, business development, and impact measurement. You'll work collaboratively with our partners in academia, health and social care to build a strong body of evidence that demonstrates the impact of GLTs work, creates a strong case for support and promotes best practice across the sector.

You will directly manage a team of two, our Marketing Coordinator and our Fundraising Development Officer and you'll be the budget holder for your department.

The priorities in this role will be:

• Actively contributing to strategic planning and decision making as a member of the Senior Leadership Team.
• Developing and implementing, marketing, communications & integrated funding strategies that support GLT's strategic plan.
• Innovating and diversifying fundraising activities to achieve long-term, repeatable sources of income, making the case for the investment where required.
• Overseeing the development of competitive tenders, grant bids, and business expansion, aligned to GLT's strategic vision and values.
• Building strong relationships with a variety of key stakeholders including commissioners, funders, supporters, corporate partners and suppliers.
• Demonstrating the impact of GLT's work in achieving long term positive outcomes for beneficiaries through collaboration with academic and strategic partners.
• Building a positive public profile for the charity by actively engaging key stakeholders and influencers and growing support.
• Overseeing the development and delivery of projects and strategic work programmes and representing the Charity externally and internally at a senior level.
• Leading and inspiring your team. Our people are our most valuable asset, so it's vital they're at the centre of your thinking. You'll need to support them with opportunities for development and progression and shape the resources & skills required in your team as the organisation grows.

Each year we support thousands of disadvantaged and marginalised adults, children and young people, using the power of nature to rebuild, reawaken and refocus their lives. This is new role offers an exciting opportunity for a passionate individual who genuinely wants to play their part in achieving positive social change. Your contribution will be vital in helping Green Light Trust to thrive and grow.

Who we're looking for:

You'll need to be passionate about, and skilled in, marketing and business development, preferably you'll have skills in fundraising or working in the Third Sector. You'll be able to demonstrate that you've successfully developed and implemented a variety of marketing, fundraising and communications strategies that have delivered tangible results and that you understand how to build a strong case for support and maximise income from a variety of fundraising techniques.

You'll have a proven track record of developing and securing significant grants and/or multi-year contracts proving a track record of growing income from a variety of sources. You'll be a natural collaborator and innovator who adds value and is confident influencing at a senior level and driving change. You will apply creative and critical thinking to enable you to challenge with credibility and strong project management and analysis skills. You will need to have a good understanding of fundraising and communicating to stakeholders in this space.

We're looking for a naturally inspiring leader, who can share their vision and knows how to get the best from their team.

Due to the nature of our work with vulnerable people, you will be asked to complete an enhanced DBS check and this role is subject to a 6-month probation period.

Your Skills:

Desirable:

• A background in creating compelling marketing materials
• An understanding of Social Media and Digital Marketing and the design of impactful content
• A history of monitoring and evaluating fundraising/marketing campaigns and their efficacy
• Knowledge or experience of managing a website
• Knowledge or experience of managing mass mailings and the use of Mailchimp

Essential:

• Experience of working in a senior marketing role
• Experience of working in, or supporting with, achieving fundraising targets, at a senior level
• Strong networking skills, with a proven history of building effective relationships beyond your own organisation
• A track record of overseeing multiple projects and delivering to deadlines

Green Light Trust is a values led organisation, so we'll be looking for someone who can live and breathe our values and ensure our teams are too.

Our Values

· We are brave, adaptive, responsive, and fleet of foot: We respond we don't react, we're adaptable and at the cutting edge.

· We create calm and inspiring communities: We're person centred, we enhance wellbeing whilst offering challenge and inspiration.

· We welcome and accept everybody: We're inclusive, we're accepting, we're non-judgemental and we see beyond the external.

· We support individuals to be themselves in the long term: We're about more than one-off interventions, we provide individualised solutions, we help people to find themselves and build their confidence.

· We really believe in what we do and demonstrate it through our actions, we're authentic, we look after our own wellbeing whilst helping others to look after theirs, Green Light Trust is not just a job to us, we believe in the healing power of nature.

Why Green Light Trust?

Founded in 1989 as a conservation charity, Green Light Trust is now a leading provider in East Anglia of education and wellbeing programmes for the most disadvantaged in society; mostly those in the lowest 5% in terms of their wellbeing and integration.

As a charity Green Light Trust (GLT) has grown 200% over the past 2 years and we have a real sense of purpose and truly believe in our aim to help create a society where everyone has equitable access to the power of nature. We have helped and continue to help thousands of people to improve their mental health through nature, teaching them skills (such as woodwork, cooking, life skills) and strengthening self-esteem and confidence of children and adults who find themselves facing challenge in life. We help motivate a huge number of people seeking employment opportunities or an escape from their addictive or abusive pasts. We really do help people change their lives.

What's in it for you:

· Technology – Cloud based everything with a laptop and all the bits you need to work where suits you best – including remote IT support.

· Proper holiday - 25 days annual leave + bank holidays as well as that time between Christmas and New Year you always forget to book.

· Flexible working as standard from day one – Work from home or at our woodland sites across Suffolk and Norfolk or a combination of what brings out the best in you.

· Rewards and support - Enhanced employee rewards package, no questions access to counselling support. Time out in the woods to be at one with nature. Supported time off when you need it most.

· Genuine development - Regular performance reviews, support, and progression opportunities.

· Training and coaching – Where do you want to be? What do you need to get there? Answer those questions and we'll find a way to make it happen with training and amazing coaching with Alitus

If you'd like to discuss this role further, please contact our People Team via