- Management of designated campaigns & accounts, including campaign pacing & campaign hygiene, as well as recommending and executing on improvements via optimisation
- Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
- Ownership and management of your own markets and campaigns with the help of your line manager
- Responsible for producing campaign reports, including data inputting and providing insightful commentary and strategic recommendations for clients
- Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
- Managing campaign launches across all relevant channels (Meta, Snapchat, Pinterest, Tik Tok, Reddit and LinkedIn.
- Responsible for In-flight campaign optimisations
- Providing assistance and mentoring for new starters
- Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
- Assist with internal data maintenance, issue identification and solution development that your team conducts
- Responsible for sending external RFPs to publishers
- Proven experience (1-2 years) at Account Executive level in a Digital Media or Advertising role, specifically within Paid Social
- Experience in managing biddable media accounts across multiple markets
- Experience with planning and running paid social activity on Meta, Snapchat, Tik Tok, Pinterest, Reddit and LinkedIn
- Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
- Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re. developing new skills)
- Strong communication skills
- Strong organisational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
- Good general knowledge of (and passion for) all areas of digital marketing and media
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Proficiency in Microsoft Excel and PowerPoint is a must
- Ability to assist and support other team members
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Paid Social, Senior Account Executive - London Area, United Kingdom - EssenceMediacomX
Description
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L'Oréal to name a few.
Visit for more information
Job Purpose
The Paid Social, Senior Executive is responsible for the effective management of biddable media activity. This involves building on existing strong Paid Social knowledge to manage flawless delivery of testing plans & media plans via analysis, optimisation and campaign management and planning. They will also begin to develop further expertise within Paid Social; this depth of knowledge will complement the breadth of skills already attained so that the Paid Social, Senior Executive can begin to contribute to channel-level strategy, identifying opportunity to innovate and optimise effectively.
What we need from you
A little bit about you...
What you can expect from EssenceMediacomX
EssenceMediacomX's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
