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Wrexham

    Category Manager - Wrexham, United Kingdom - Oscar Mayer Group UK

    Default job background
    Engineering / Architecture
    Description
    Job Purpose
    To work with customers to leverage growth for both customer and Oscar Mayer Food Group in line with shopper needs
    Build and sustain effective relationships with our customer contacts so we are seen to be the supplier of choice on both qualitative and quantitative insight – Management level, to support the ready meals elements of the business area
    Primary
    Implement a shopper/consumer insight led approach to commercial activities to deliver competitive advantage & profitable growth for Oscar Mayer Food Group
    To understand the performance drivers of the customer vs the market and other retailers
    Build and develop category knowledge internally within the business by driving the category and shopper agenda
    Develop and apply our category, shopper, retailer knowledge to ongoing business issues
    Develop and sponsor new business opportunities for the commercial team
    Provide direction and guidance to NPD in developing products
    Work in partnership with NPD, Sales and Finance to ensure range recommendations enhance our commercial position
    Accountabilities
    Determine range targets and provide internal reviews pre and post customer brief
    Co-ordinate and manage the delivery and implementation of category plans with key customers
    Develop and ensure the application of Category, Consumer & Shopper Insights is communicated across the business
    Be seen to be the most knowledgeable category manager on ready meal health categories
    Produce growth opportunities and threats assessment for commercial gain
    Provide unbiased shopper and consumer insight to internal and external customers
    Manage information databases (qual & quant) and support business information needs
    Assist in building business cases to support the site innovation plan
    Support promotional analysis to support our commercial proposition
    Drive the profitable growth of each category within the customer
    Knowledge, Skills & Experience
    Degree standard – ideally marketing/business related
    Comfortable with quantitative and qualitative data commissioning and use own brand experience – branded experience an advantage
    Customer facing & shopper research experience e.g. Kantar, Nielsen, IRI, Retail Link, Nectar360, Dunnhumby
    Strong numerical & analytical skills
    Effective presentation, communication & influencing skills
    Excellent planning, organizing & project management skills
    Confident, motivated, leader with self-belief & persuasiveness
    Able to work effectively in a fast-paced entrepreneurial environment within a cross functional team
    An enthusiastic, committed, and flexible approach
    Be effective in the ability to hit deadlines

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