- Responsible for developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy.
- In close alignment with the global division communications team, accountable for executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. Plan and manage the content for different states of the buying funnel – awareness, consideration, intent to purchase.
- Accountable for developing and implementing the annual internal communications plan according to the local division strategy. Responsible for developing and implementing high quality internal communication plans to support the ongoing local business priorities.
- Leads the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc.
- Ensures positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various media and channels. Maintain effective measurement and monitoring workflow for their area of scope.
- Develops a robust communications network, seeks to promote and gain knowledge of current practices and innovation.
- Partners with the local sales and marketing team as well on key campaigns leading the Marketing communications side of it, including events and tradeshows. Connects the dots across Electrification as needed.
- Highly collaborative across the local business leaders in the country and the division communication team members globally.
- Strong leadership skills able to lead by influence. Indirectly leads a team of local communicators in the region creating a sense of team and developing the team skills.
- Bachelor's Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field.
- Minimum of 12+ years' experience in communications and marketing positions.
- Experience working with B2B companies, engineering, technology, sustainability or energy.
- Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must.
- Highly collaborative leader who can lead in a matrixed organzation. Experience managing outside vendors, excellent at building relationships.
- Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).
- Excellent analytical and time-management skills.
- Strong project management skills with an ability to work on multiple projects concurrently.
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Distribution Solutions, Regional Communications Manager, North Europe - United Kingdom - ABB Schweiz AG
Description
Distribution Solutions, Regional Communications Manager, North Europe Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
The Distribution Solutions Regional Communications Manager is responsible for building and executing an integrated (internal and external) communications strategy for the division, in collaboration with the global division communications team.
The individual will work with multiple stakeholders to position Distribution Solutions externally and drive business impact (lead and nurturing). This role will be combined with Local ELDS Communications Manager role in UK & Ireland. The individual will be based in UK or Ireland.
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More about us
We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website
Work model: hybrid #LI-hybrid